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Rick Platter's picture

Industry News 5.21.2015

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College of International Studies Debuts at ICCFA University 
Learn about the funeral customs of all major religions and population groups from around the world in the
College of International Studies at this year's session of ICCFA University, July 17-22 at the University of Memphis. Learn more at www.iccfa.com/university.

Charlotte cemetery becomes an unexpected family business (U.S.)

Jerusalem's underground city of the dead: Israel begins $50million construction of vast catacombs with 22,000 crypts and elevators as city runs out of cemetery plots (Israel)

Australian family charged 'grief tax' to remain by relative's grave (Australia)

Funeral directors see rise in cremation requests (U.S.)

Cremation in America (U.S.)

 

Rick Platter's picture

Industry News 5.19.2015

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Early Enrollment Period Ends Soon
The ICCFA University early enrollment deadline is just over a month away (June 17). Register by that date for the best chance of getting into the college of your choice. Learn more at www.iccfa.com/university.

Update on EEOC transgender litigation (U.S.)

StoneMor Partners L.P. Announces Departure of Chief Financial Officer and Appointment of Interim Chief Financial Officer (U.S.)

Troy funeral director to lead state association (U.S.)

Haida Gwaii undertaker provided services to province (Canada)

 

Rick Platter's picture

Industry News 5.18.2015

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Serve Everyone. Learn How at ICCFA University! 
Globalization is making the world a much smaller place to live in. Are you sure that you know how to serve families of all nationalities and religious backgrounds in your community? Learn how at www.iccfa.com/university.

Understanding veterans’ burial and memorial benefits (U.S.)

Funeral homes personalize arrangements to help with bottom line (U.S.)

Bill could expand payments for indigent cremations (U.S.)

Funeral convention makes stop in Athens, honors local funeral directors (U.S.)

 

Rick Platter's picture

Industry News 5.14.2015

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Serve Everyone. Learn How at ICCFA University! 
Globalization is making the world a much smaller place to live in. Are you sure that you know how to serve families of all nationalities and religious backgrounds in your community? Learn how at www.iccfa.com/university.

Florida funeral home employees fired after Dunkin Donuts stop with veteran's body in hearse (U.S.)

In Detroit, Jewish cemetery survives within GM auto plant (U.S.)

Exquisitely remembered (Asia)

 

Rick Platter's picture

Industry News 5.13.2015

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Early Enrollment Period Ends Soon
The ICCFA University early enrollment deadline is just over a month away (June 17). Register by that date for the best chance of getting into the college of your choice. Learn more at www.iccfa.com/university.

 

StoneMor Partners L.P. (NYSE:STON) close to 52-week high, short interest decreasing (U.S.)

Amy Wieland - Uninterrupted support when you need it most (U.S.)

Many different costs associated with funeral (U.S.)

Green Funeral Movement Spreads To Dayton (U.S.)

 

 

datadale's picture

Get Creative - The Size & Shape of a Direct Mail Piece Matters

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According to the DMA 2015 Response Rate Study, oversized envelopes have the best response rate at 5.0%, followed by postcards at 4.25%, dimensional 4.0%, catalogs 3.9% and letter-sized envelopes 3.5%.

Most cemeteries & funeral homes rely on standard letter-sized mailings. Time to consider changing it up and using an over-sized envelope to get through the clutter.

Want more information about the DMA Response Rate Study?
http://datamanmailinglists.blogspot.com/2015/05/direct-mail-outperforms-...

Rick Platter's picture

Industry News 5.11.2015

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College of International Studies Debuts at ICCFA University 
Learn about the funeral customs of all major religions and population groups from around the world in the
College of International Studies at this year's session of ICCFA University, July 17-22 at the University of Memphis. Learn more at www.iccfa.com/university.

Why Women Make Good Funeral Directors (U.S.)

Guide to Life: Making burial choices in advance can alleviate family burden (U.S.)

Cremations on the rise (U.S.)

Mortician, crematorium operator and author Caitlin Doughty on how to have a good death (U.S.)

Women at work: Female funeral directors say our empathy, listening skills help (U.S.)

 

 

Rick Platter's picture

Industry News 5.8.2015

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Serve Everyone. Learn How at ICCFA University! 
Globalization is making the world a much smaller place to live in. Are you sure that you know how to serve families of all nationalities and religious backgrounds in your community? Learn how at www.iccfa.com/university.

Catholic Church gets the edge in lawsuit over cemetery lease in Long Beach, other cities (U.S.)

Pet owners sue over Wilmington pet cemetery development (U.S.)

Potential acquisitions in the pipeline for Service Corp. International (U.S.)

 

datadale's picture

Is the Traditional Funeral Home Service Obsolete?

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 There is no question that Cemeteries and Funeral Homes continually need to market and attract new prospects into their doors.  But their challenge is to show these prospects how they can meet their personal needs.

In that respect, many funeral homes are doing more to make the final farewell unique.

Funeral homes facing are challenging times. Many families consider the traditional service mundane and overpriced. More of those families are choosing cremation rather than a funeral. The future of funeral homes might depend on showing loved ones other options.

Serenity Funeral Home & Cremation in Oakland Park, Florida put on a poker party to honor the memory of an avid poker player.

According to Brad Zahn, director of the Tillman Funeral Home in West Palm Beach - People are concerned about money. But they also want to provide a memorable send-off to loved ones. "They want more individualistic, less cookie-cutter type of services."

According to any analysis this month by IBIS World, a global market research company, the $15 billion U.S. funeral home industry is expected to grow more slowly than the national economy — 1.5 percent a year versus 2.5 percent from 2010 to 2020.

The analysis goes on to say that "Falling per capita income during the recession and a rising number of crematoriums have hampered industry revenue.” A cremation costs roughly a fifth of a traditional burial: $1,650 vs. $7,300, IBISWorld said.

So, funeral homes are becoming more and more creative and are doing what the family wants them to. Jack Hagin, president of Brooks Cremation and Funeral Services in Fort Lauderdale, recalls one service that involved about a dozen friends and family sailing on a rented yacht and sipping the loved one's favorite gin. "It was 5 p.m. — cocktail time," he said.

While Direct Marketing can get them in the door, it’s the job of the sales professionals to show value to close the sale.

 

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