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Dr. Marty Becker, known as "America's Veterinarian" for his roles as an on-air consultant with "Good Morning America" and as a columnist for Parade magazine, will examine the human-animal bond and the role of death care professionals in assisting those who have suffered the loss of a pet at the second annual conference of the Pet Loss Professionals Alliance, March 8-11 at Mandalay Bay in Las Vegas, Nevada. The conference is being held in conjunction with the International Cemetery, Cremation and Funeral Association's Annual Convention & Exposition, and Becker will command the Convention's "main stage" in a presentation that will reach the hearts and minds of everyone involved in the death care profession.
In "You Have to Know the Heights of Love to Understand the Depths of Loss," Becker will offer a fascinating exploration of the human-pet connection and its profound effect within the lives of pet owners. Medical doctors, psychologists and veterinarians agree: People don't just want to have pets in our lives, they need pets. Study after study shows that pets have the power to heal; because of this, the loss of a pet can be especially traumatic. The "pet parent" loses a friend and a healer.
Having witnessed thousands of people deal with pet loss, Becker will offer his insights into how death care professionals—both those who work specifically in the area of pet loss and also those who operate traditional cemeteries and funeral homes—can offer a skilled, warm hand to pet owners to validate their loss and gently guide them along the rocky road of grief.
Becker is the resident veterinarian for "Good Morning America" and "The Dr. Oz Show." He is a regular contributor to Parade magazine and is the pet-care expert for the AARP. He has authored and co-authored numerous books, including "Chicken Soup for the Pet Lover's Soul," "The Healing Power of Pets: Harnessing the Amazing Ability of Pets to Make and Keep People Happy and Healthy" and The New York Times best-seller, "Why Do Dogs Drink Out of the Toilet?"
Complete program details and registration materials for the ICCFA/PLPA event will be available in November at www.iccfaconvention.com or by calling 1.800.645.7700.
Founded in 2009, the PLPA is dedicated to providing education and opportunities for professional growth for providers of pet-related death care services. It is a committee of the International Cemetery, Cremation and Funeral Association (ICCFA).
Founded in 1887, the ICCFA is the only international trade association representing all segments of the cemetery, cremation, funeral and memorialization profession. Its membership is composed of more than 7,500 cemeteries, funeral homes, crematories, pet loss providers, memorial designers and related businesses worldwide.