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Welcome To The ICCFA Café!

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as well as a growing library of resources
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Selling pre-Need Cemetery services as a Newb?

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This past April I had decided to make a career change. I had just lost my mother, 2 grandmothers, an Aunt, a Grandfather, and a close friend I served in the Marines with. All of this occurred during a 6 month time frame. Now I have been working in the sales industry for over 15 years but while driving back up to Indianapolis I kept coming back to this thought of getting into the Cemetery industry so that way I can attempt to help families just like mine and be there for them when they needed me.

WHY??? Is what everybody kept asking. " Your successful already, and why would you leave a established database that you spent 15 years making?" My answer was simple, because I don't want other families to go through what mine did. I am sure some of you understand what I mean. Its that family that just suddenly lost a family member. They walk in the cemetery office, sit down with the counselor and plan out the burial service. That's when they get blindsided, $4300 is the amount due! They had no idea how this industry worked, nor did they ever think about preparing for this prior to something drastically happening to force them to do something. I know in my situation, my parents were not together and it fell on the oldest child over the age of 18.

So, How do we get out and educate the public that buying pre-need is the best thing financially?

Well to this green, no experience, Newb.....that's the million dollar question?

datadale's picture

Small Data

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 I’ve just so tired of the expression Big Data. We’ve been hearing it for the last few years and it has become over-used and kind of obnoxious.

It’s definition has morphed into so many places…but it appears to me that the on-line folks really grabbed onto it with their collection of large quantities of information that are analyzed (and analyzed again) to reveal trends, behaviors and patterns  as it relates to performance – whether it be to determine lifestyle behaviors or buying propensity.

Even though I tried to boil it down to the basics, it still feels too big to grasp. And, as someone who spends her day working with small to medium-sized businesses, I’ve been wondering how to make it work for me.

So, I began to think about Small Data and whether that could become an option for my customers in the Funeral & Cemetery Industry. So, I went on-line to find a definition for Small Data. Most of the definitions I found on-line were pretty old….(BTW - nothing was newer than 2013 and our world changes much too rapidly for that) so I am giving you my own definition of the term.

Here you go:  Small data takes the insights from big data and moves it to a local framework, providing meaningful, understandable intelligence that can be used every day to market products & services efficiently and cost-effectively.

It kind of feels like this is what we direct marketing veterans in the Funeral & Cemetery industry have been doing for years – targeting pre-need prospects with our mailings and testing different variable in an effort to create a direct marketing campaign that delivers top ROI for our facilities.

Small Data – the way to go!

 

Rick Platter's picture

Industry News 6.29.2015

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Serve Everyone. Learn How at ICCFA University! 
Globalization is making the world a much smaller place to live in. Are you sure that you know how to serve families of all nationalities and religious backgrounds in your community? Learn how at www.iccfa.com/university.

Ready to take plinge (U.S.)

The benefits of prearranging your funeral (U.S.)

New Texas law addresses death toll of unidentified border crossers (U.S.)

Together forever: People and their pets (U.S.)

Company Shares of Service Corporation International Drops by -0.44% (U.S.)

 

 

Rick Platter's picture

Industry News 6.26.2015

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College of International Studies Debuts at ICCFA University 
Learn about the funeral customs of all major religions and population groups from around the world in the
College of International Studies at this year's session of ICCFA University, July 17-22 at the University of Memphis. Learn more at www.iccfa.com/university.

Access Holdings Completes Purchase of Foundation Partners Group (U.S.)

How to Claim Your Business on Google & Why it is a Must for Your Online Reputation! (U.S.)

Delco funeral director elected as president of the Pennsylvania Funeral Directors Association (U.S.)

Service Corporation International Short Interest Update (U.S.)

Gender separation illegal at Jewish cemeteries, Israel’s Supreme court rules (Israel)

Tips for making pre-funeral arrangements (U.S.)

 

 

How to Claim Your Business on Google & Why it is a Must for Your Online Reputation! - See more at: http://connectingdirectors.com/articles/46533-how-to-claim-your-business-on-google-why-it-is-a-must-for-your-online-reputation#sthash.EQbPIVvb.dpuf

 

How to Claim Your Business on Google & Why it is a Must for Your Online Reputation! - See more at: http://connectingdirectors.com/articles/46533-how-to-claim-your-business-on-google-why-it-is-a-must-for-your-online-reputation#sthash.EQbPIVvb.dp
Rick Platter's picture

Industry News 6.24.2015

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College of International Studies Debuts at ICCFA University 
Learn about the funeral customs of all major religions and population groups from around the world in the
College of International Studies at this year's session of ICCFA University, July 17-22 at the University of Memphis. Learn more at www.iccfa.com/university.

As popularity of cremation rises in Harford County, institutions respond to demand (U.S.)

On Beacon Hill, pet owners want graveyard bonding (U.S.)

The science and art of embalming (New Zealand)

Casket Company Suing Joliet Funeral Director (U.S.)

 

Rick Platter's picture

Industry News 6.22.2015

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College of International Studies Debuts at ICCFA University 
Learn about the funeral customs of all major religions and population groups from around the world in the
College of International Studies at this year's session of ICCFA University, July 17-22 at the University of Memphis. Learn more at www.iccfa.com/university.

Latest on church shooting: Funeral set for Sen. Pinckney (U.S.)

State tries to do more with less on funeral home oversight (U.S.)

Make green burials mandatory, urges funeral home operator (Jamaica)

Lane Family Funeral Homes in Boardman says it wants to be known as an all-purpose event center - See more at: http://www.vindy.com/news/2015/jun/22/funeral-home-finds-new-life-by-hosting-o/#sthash.8anhtdQT.dpuf
Lane Family Funeral Homes in Boardman says it wants to be known as an all-purpose event center - See more at: http://www.vindy.com/news/2015/jun/22/funeral-home-finds-new-life-by-hosting-o/#sthash.8anhtdQT.dpu

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