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Welcome To The ICCFA Café!

Find colleagues from around the world,
as well as a growing library of resources
that have been collected by the ICCFA
for more than 125 years. Discussions, commentaries and resources are being added all the time, so be sure to visit
the Café every day!

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datadale's picture

No Idea Is Stupid

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Same old same old doesn't do it anymore.
When was the last time you said down with your staff to come up with some new marketing ideas?

Let's face it, if we do the same thing year after year it gets boring - not only for us - but for our customers as well. Come on – every year we send a snowman holiday card to our customers; we do a new pastel-colored push for spring and then we get out the old sun wearing sunglasses with the words “hot summer deals” for summer.

We have to do better.

Why don't you plan quarterly meetings with your people and I mean all your people with the theme that No Idea Is Stupid.

Talk it out. You’ll be surprised how many new ideas your group will imagine. You may even recycle some oldies but goodies and reinvent them with today’s media mix in mind.

datadale's picture

The Real Truth About Word of Mouth & Lead Generation

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 Leads- leads- leads.


What's the old saying? The best leads come from word of mouth.

While this does have some truth to it, it often leads businesses to fall into what I call the word of mouth trap. And new businesses are the ones who suffer most from this syndrome.

New businesses will get a rush of leads right off the bat from their clients & existing friends network. While these referrals are great...many new businesses continue to think that word of mouth will be their single best marketing tool.

Forget it. Once that initial rush is over and you’ve done all the work you can for family and friends, it’s like somebody turned off the faucet. Suddenly your appointment schedule is empty with no way to generate leads - if you have no plan in place.

The truth is that marketing is not a one-time event that happens when you start a business. A new business will never make it on word of mouth alone.

Marketing is something that needs to happen consistently. Businesses need to face this fact every day of the year make sure they have a long-term marketing strategy in place that includes outreach via several different types of media; including direct mail, telemarketing, online presence, branding & networking

 

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