try another color:
try another fontsize: 60% 70% 80% 90%

      

Welcome To The ICCFA Café!

CAFÉ MENU:  News Page Blog Corner
  Screening Room Reading Room
 

How to write a blog post

Here's where you'll find colleagues from around the world as well as a growing library of resources that have been collected by the ICCFA for more than a century--hundreds of video, audio and reading materials. Discussions, commentaries and resources are being added all the time, so be sure to visit the Café every day!

 

Latest From the Blog Corner

datadale's picture

Do You Get Bogus Web Traffic Trying to Drive Up Your CPC?

ShareThis

 I am a good person. I pay my taxes, give to charity and don’t run red lights.

I spend a lot of time on my website, keeping it up-to-date, providing quality content and information for our visitors plus I religiously write my  Blog for ICCFA that covers lots of different marketing topics ranging from general direct mail tips to industry specific issues such as those facing the Death Care industry….not to mention topics such as this.

My Website is one of my key lead generation vehicles and I power it with Pay Per Click ads and much time spent on developing appropriate content, backlinks (and all the stuff they tell us in SEO school) to improve my organic search.

Because of this effort, people visit my website and complete Lead Generation Forms we call Quick Quotes, which I distribute to our Sales Staff to work.

In the past years, we have had many fake forms filled out with some very interesting monikers, ranging from dottydoos to staff@nytimes to abc@gmail – - you catch my drift. These are easily identifiable as “ca-ca”. In an effort to combat this, I put in a Captcha, which I’m sure deters more real prospects than the bots.

Regardless, the Captcha hasn’t helped. It’s obvious that there continues to be people who spend their time wasting mine. One of my favorite serial phonies is Calmodovar who seems to have accounts with every single ISP you can imagine, and even the ones you can’t, because they are all fake.

But I started to notice several patterns. Multiple fake lead forms coming from the same ISP. Over and over and over. Every day I get a rash of phony lead forms, it makes you really want to go to work on this stuff.

I have complained to the all-knowing, all-seeing Google – who basically doesn’t care.  “Forget the tens of thousands of dollars we charged on your credit card, buddy – It’s not our problem” is Google’s answer.

(Ooh-should I have said that? Do you think my organic is going to drop like a rock because I wrote that?)

Yesterday DataScott in my office called one of our phony-leads-of-the-day, which was a lovely older woman who told him that she has gotten many, many calls from other list providers and direct mail companies. At first she thought it was kind of odd. Now she knows that someone is using her name and information and filling out forms all over the internet.

Today’s Wall Street Journal reported that 36% of all web traffic is bogus.

So I guess maybe I shouldn’t take this personally – maybe everyone in our industry is getting clicked up the wazoo by someone whose goal is to continue to drive up our costs and drive us to drink.

   

rob treadway's picture

USPS Publishes New "How to Package & Ship Cremated Remains" Brochure

ShareThis

The United States Postal Service (USPS) recently published a new document on "How to Package and Ship Cremated Remains" (February 2014). Download the file here: http://www.iccfa.com/files/pub139.pdf

datadale's picture

The Marketing Difference Between At Need and Pre-Need

ShareThis
The major difference between At Need and Pre-Need marketing is that your prospect need to be able to find you versus you finding them.
 
Let's start with the facts. First, it's highly unlikely that someone will call your funeral home out of the blue and tell you that they want to buy a Pre-Need contract for 2 burial plots, caskets and funeral services complete with all the bells & whistles. And, by the way, they want to pay cash.
 
Truth by told, closing a Pre-Need sale is a process of Lead Generation and follow up, along with a personal visit to close the deal. And, we all know that the more "sits" a good closer has the opportunity to make, the more sales they will close.
 
Where Pre-Need is a process, At Need becomes more of an issue of visibility, branding, name recognition - and, dare I say it - a strong position in Google because when a death occurs and a family needs the services of a death care provider, the name that comes out on top that they recognize, is the one they will call.
 
For both At Need and Pre-Need, branding is key and a strong direct mail program that targets the best prospects in your market gives your Funeral Home or Cemetery the visibility you need to get your name front & forward.
 
As the winter winds down and people get "un-cooped" from their homes, it's a time to visit loved ones at their final resting place. It's a time when people start to think about their own futures. 
 
For Funeral Homes & Cemeteries, April is a key time of the year for marketing, especially relevant with the traditions of both Easter & Passover.

Latest Articles And Wiki Pages

Learn Ways To Make Personal Savings Online

ShareThis

People adore free foods. Find some reduce stuff by which your site visitors will evaluate and tell with them on that website or blog. You may can considering that well assure you them our own gift in the form of bonus obviously if they pay money for your unit.

You Should Ensure For Buying Ink Cartridge Refills

ShareThis

Combined with a large behind companies offering fantastic quality remanufactured tattoo cartridges at less expensive prices, the area for <a href="http://yourdomain.com">ink cartridge use tips & creative ideas</a> is in fact fast experiencing your choice shift with the customers finished the last few years. However, it is an absolute necessity to learn approximately the various products and solutions available in all market before constructing a purchase so that you look up with i would say the finest printing closing results.

Tailored Solutions For Consumers Dealing With Compromised Credit Histories Who Are Needing Car Loans

ShareThis

If ever the plan of looking for used auto loans makes you feel uneasy, then its rather straightforward to avert the task. There are ways despite the fact that that you will be able to benefit oneself out. Making the effort to conscientiously generate a program of attack if you want to improve your individual credit would be extremely helpful, equally in enhancing your personal credit score, but additionally diminishing the concerns regarding becoming authorised for a vehicle line of credit without inconveniences.

The Best Diet Plan Is No Diet At All

ShareThis

Dr. Oz says that 1 of his most often requested query is, "Is there a pill for that"? Generally there is, he states. But 1 of the most dangerous tablets on the market are diet plan tablets. They should be handled like any other drug he says, simply because you want to shed weight, not your life. 1 in four People in america are currently dieting, which is encouraging because of to that reality that sixty%twenty five of Americans are obese or overweight. There are many methods to shed weight including diet publications, excess weight reduction programs, gyms or trainers.

5 Ways You Can Reinvent Mobile Marketing Without Looking Like An Amateur

ShareThis

Mobile promoting is definitely the best permission-based type of marketing -- so guantee that your features are exclusive. The is big company...and we've obtained many of the sources you may need to jump begin your own strategies. Cell promotion could be the rapidly increasing field of selling on mobile gadgets, chiefly mobile telephones. The has now been embraced by pretty much all huge manufacturers together with a amount of compact to substantial organizations.

Awing pictures of the Niagara Waterfall when it late FROZE in geographic point vortex

ShareThis

This winter season was something that the populate of U.S and Canada would never forget. It was peerless of the <a href="http://Pinterest.com/search/pins/?q=fiercest+common">fiercest common</a> cold wafture that was circulating in dissimilar parts of US and Canada. The touch of the frigidness was so fertile that that LED to suspend consequence he mammoth Niagara River falls in its tracks. A lensman captured close to astonishing photos of the Niagara Falls during this sentence.

Buying green energy: Why Biomass Is vital For British Residence owners

ShareThis

Believe it or not more than 4 million people in the UNITED KINGDOM (typically in rural areas) aren't connected to the gasoline community and many of these folks use LPG to warm their houses. A biomass heat can be used for room heating of structures, hot water production, steam production, or any mix of those and it mostly uses biomass as a gas, some systems can also dual-hearth with a fossil fuel to satisfy peak needs for backup.

 
 

User login

Latest Clips in the Screening Room

Recent Comments

Who's online

There are currently 0 users and 1137 guests online.

Cafe Activity Points

UserPoints
Todd Van Beck1237
Ed Horn652
Coleen.Ellis391
Ed Defort180
Linus Shackelford136
datadale120
Christine.Hentges93
beyondtherainbow80
david kaler49
Jocelyne48

Funeral News

Syndicate content