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PLEASE NOTE: TO RECEIVE MEMBER DISCOUNTS, you must be an ICCFA member and logged into your account on the ICCFA website*, or you may call 1.800.645.7700.
*To register as a member on the site, go to the home page, click on "Create New Account" and fill out the form. If your company is a member in good standing, you will be granted membership privileges within 24 hours (but usually within minutes) and will have access to all content throughout the site as well as to ICCFA member discounts.

Also: you cannot earn continuing education credit by listening to recordings. You must attend presentations in person to earn CE credits.

2 Books in 1: "Get Them to Come to You" and "Stick Yourself Out There"


SKU: BK055

2 Books in 1: "Get Them to Come to You" and "Stick Yourself Out There"

Nobody notices normal. If you want to GET noticed, GET remembered and GET business, you've got to stick yourself out there. 

From the man who made a career out of wearing a nametag 24-7, this comprehensive marketing guidebook will teach you how to attract more business, more opportunities and more luck into your life.

This two-in-one, double feature, flip-flip book is the first of the kind offered by Scott Ginsberg (aka The Nametag Guy). Ginsberg was a keynote speaker at the ICCFA 2009 Annual Convention & Exposition.

In book one, Stick Yourself Out There, you will learn: How to be Origin, not echo, how to achieve maximum mindshare, how to build your brand using imagination and not millions, how to be That Guy, how to craft a soundbite, how to master the welcome, how to create unforgettable business cards, how to enable strategic serendipity, how to cultivate fans and not customers, how to build your permission asset and how to build a following.

In book two, Get Them to Come to You, you will learn: How to be somewhat predictable, how to enshrine your business, how to identify and amplify your Noticeable Number, how to build a timeline of credibility, how to maximize your web presence, how to become an award-winning blogger, how to become the perceived expert in your field, how to become a Thought Leader, how to make your message stick and how to stimulate word of mouth.

AUTHOR. Scott's eight books including HELLO, my name is Scott, The Power of Approachability, How to be That Guy and Make a Name for Yourself have been featured on media outlets such as 20/20, The Wall Street Journal, USA Today and Fast Company. They are currently being used as doorstops, birdcage liners and coasters worldwide.

SPEAKER. Scott delivers customized presentations, breakout sessions, keynote speeches and seminars to tens of thousands of people each year. He s worked with companies like STAPLES, Verizon Wireless, Manpower and Boeing. Every program is about always about approachability and sticking yourself out there; yet every program is different.

NAMETAG GUY. Scott is the only person in the world who wears a nametag 24-7. (Yes, he DOES have it tattooed on his chest.) Since starting on November 2, 2000, his adventures have earned him accolades as The World's Foremost Expert on Nametags and secured a spot in Ripley's Believe It Or Not! Guinness Book has rejected him twice.


Amazon price: $29.99

Price: $2.00