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Seminar: "Repositioning Your Pet Loss Business for Success"
From the 2012 ICCFA Annual Convention
The old adage says, "If you do what you've always done, you'll get what you've always gotten." If you are ready for your business to start achieving new results, join Bob Jenkins as he provides new perspectives on how to position your business to succeed.
You'll discover how to create an RTB (Reason to Believe) within your market and how to translate that RTB into increased awareness of your business and an expanded customer base. In addition, you learn new ways to identify key influencers and the impact they have on your service area. Finally, you'll take a look at the effect of your GAP on your bottom line.
Bob Jenkins is president of Verde Products Inc., which produces Let Your Love Grow living memorials and is based in Wildwood, Missouri. He has more than 30 years of sales and marketing experience, helping funeral service providers grow their market share and increase customer satisfaction. He has worked for funeral homes, cemeteries and crematories as well as nationally recognized companies and has led both successful sales and training teams for these companies as well as in-house training for customers.
Any handouts from this presentation are included in the download or on the CD.