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The cemetery, cremation and funeral profession tends to fall behind national trends when it comes to marketing our products and services. In today's environment, we have the opportunity to use electronic media to reach our demographic, and since our demographic is becoming baby boomers who are used to accessing information and making connections through the Web, now is the time to tap into this market opportunity.
Chuck Gallagher is vice president of sales and marketing for American Funeral Financial, Greenville, South Carolina. He previously was a senior vice president of sales and marketing with Stewart Enterprises. He is a member of the National Speakers Association.