Seminar: "PLPA: 50 Ways to Love Your Marketing Levers"
From the 2011 ICCFA Annual Convention
As you think creatively about where to find pet parents to tell them about your services, Coleen Ellis will share with you
50 77 marketing ideas, including:
- how to you approach local businesses to become a resource to them through their human resource departments
- the true value of getting feedback from a satisfaction survey
- social media success stories – where is the best place to "tell your story" to pet parents
- how to let technology work for you in creating mindshare on your pet loss business within your community
Coleen Ellis is founder and president of Two Hearts Pet Loss Center in Greenwood, Indiana and is chair of the Pet Loss Professionals Alliance. She holds a Death & Grief Studies Certification with a specialty in Pet Loss Companioning.
Any handouts from this presentation are included in the download or on the CD.