When Spring Grove undertook a strategic planning initiative for its two cemeteries, funeral home and crematory in early 2010, President Gary Freytag had his doubts. "I was not a big fan," he said. "To me, strategic planning meant wordsmithing some high-minded concepts, putting them on a plaque on the wall, and then going back to real work."
Then Spring Grove brought in a consultant who had successfully developed a strategic planning process for a Fortune 50 company, and the numbers-driven system he introduced turned Freytag into a believer.
In this session, Freytag will share how to develop and adopt a strategic plan that goes beyond lip service to produce results. Whether your company is large or small, whether you wish to develop a plan for the entire company or for a single department, you won't want to miss this presentation. Among the topics covered:
- Determining your strategic planning priorities
- Developing measurable goals
- Rolling out plan initiatives
- Creating team assignments and achieving staff buy-in
- Conducting ongoing audits and reporting results
Freytag provides specific examples of goals Spring Grove developed during their strategic planning process, along with the programs implemented and results achieved.
Gary Freytag is president and chief executive officer of Spring Grove Cemetery and Arboretum. He joined the organization in 2003 after previously serving in executive positions in the high-tech and manufacturing industries. He holds a bachelor's degree in economics from Dartmouth and an MBA from Harvard.