try another color:
try another fontsize: 60% 70% 80% 90%

PLEASE NOTE: TO RECEIVE MEMBER DISCOUNTS, you must be an ICCFA member and logged into your account on the ICCFA website*, or you may call 1.800.645.7700.
*To register as a member on the site, go to the home page, click on "Create New Account" and fill out the form. If your company is a member in good standing, you will be granted membership privileges within 24 hours (but usually within minutes) and will have access to all content throughout the site as well as to ICCFA member discounts.


Also: you cannot earn continuing education credit by listening to recordings. You must attend presentations in person to earn CE credits.

Karl E. Jennings: It's Time to Redefine Our 'Basic Services’ [audio]

      

$10.00
ShareThis
SKU: AC1222

Seminar: "Repositioning Your Pet Loss Business for Success"
From the 2012 ICCFA Annual Convention

In working with approximately 50 funeral homes across the United States, Karl Jennings has found that the number one frustration among everyone from the receptionist to the arranger to the funeral director is the lack of a coherent narrative that explains the value proposition of the funeral. What exactly is the service we provide, and how do we communicate the value of that service to families?

According to Jennings, funeral service has come to be treated as a retail transaction, which has not served the profession well. It is time, he says, to place the focus back on helping families deal with their grief. 

In this session, Jennings will examine the acute loss period—the three to 10 days following the death—and the seven phases families must complete during that crucial time to be able to begin the necessary trajectory toward healing. Next, he'll discuss the role of the funeral and the funeral director in making that happen.

Karl Jennings is owner and chief executive officer of Borek Jennings Funeral Homes, with four locations in Hamburg, Howell, Manchester and Brooklyn, Michigan. He is CEO of the Healing Farewell Center of America and is author of "When We Must Say Farewell,” helping families prepare for and deal with the death of a loved one.

 

Price: $10.00
You will be sent an e-mail with a link from which to download the file. An additional $5 shipping fee will be added if you'd like to receive this session on CD.