Seminar: "Marketing to (the New) Boomer"
From the 2012 ICCFA Annual Convention
Boomers: You've heard it all, right? Wrong. Turns out, much of what we thought we knew about the Baby Boomer generation has shifted in the past few years. The recent economic downturn has had an effect on the psyche of this consumer segment, and the "rules” for marketing to them have changed.
Join Larry Merington as he shares extensive new research on why and how today's Baby Boomer makes purchasing decisions and what this means for your cemetery or funeral home's marketing efforts.
Larry Merington is vice president of strategic market development for Stewart Enterprises Inc. Before joining the company in 2007, he was chief operating officer at Ace Bayou Corporation. He is a graduate of the University of Notre Dame and holds a master's in organizational theory from St. Edwards University, Austin, Texas. Merington is a retired colonel in the U.S. Air Force Reserves, was a fighter pilot flying A-10 aircraft in Desert Storm and F-16 fighters in Bosnia and acted as a senior commander in Afghanistan following the events of 9/11.
Any handouts from this presentation are included in the download or on the CD.