Seminar: "Tearing Down the 'Slowly Going Out of Business' Sign"
From the 2010 ICCFA Annual Convention
Many in our industry have heard Dr. Alan Wolfelt talk about the sign in front of funeral homes: "Slowly but surely going out of business."
As one of the largest funeral firms in central Ohio, Schoedinger's always felt that applied to the other guy and not to us. But as we took a good, hard look at ourselves, we realized we were just better at not seeing the sign.
Hear Michael Schoedinger as he describes his organization's journey of discovery and the steps they've taken to tear down the sign, including defining a new value paradigm, shifting a 150-year-old culture and an important discovery of the key issues that must be resolved before anything else truly matters.
Michael Schoedinger is president of Schoedinger Funeral and Cremation Service, with 11 chapels, one cemetery and four crematories in the Columbus, Ohio, area. The company has been awarded the Family Business of the Year Award for Central Ohio and was second runner-up for the National Family Business of the Year Award. It also has won the Business Integrity Award from the Better Business Bureau, and was named to CEO Magazine's Best Places to Work in Central Ohio.