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*To register as a member on the site, go to the home page, click on "Create New Account" and fill out the form. If your company is a member in good standing, you will be granted membership privileges within 24 hours (but usually within minutes) and will have access to all content throughout the site as well as to ICCFA member discounts.
Seminar: "Marketing Your Cemetery Online (and on Smartphones)"
From the 2012 ICCFA Annual Convention
Baby Boomers are shifting to the digital world as their primary source of information. Companies who meet them there will find great opportunities.
What's different about marketing to Boomers online? Nick Timpe will dissect the distinctive qualities that define Boomer Internet use and show how you can best meet their needs and promote your cemetery online. In addition, he'll explore the unique advantages you have as a cemetery for marketing to Boomers through their smartphones.
Nick Timpe is director of sales and marketing for webCemeteries.com in Virginville, Pennsylvania. He is founder of the American Legacy Initiative, a not-for-profit organization dedicated to preserving and publishing the legacies of individuals interred at small cemeteries across America.