Seminar: "We Don't Sell Dirt.. We Sell Memorials"
From the 2011 ICCFA Annual Convention
Every service performed by a cemetery or funeral home should include the Four R's: Remembrance, Reflection, Refocus and Reverence. These are the cornerstones of our business, and making them the focus of our services produces an "awe" experience for our clients.
Randy Wood will examine the five key areas of service most important to the purchaser and the five risks you need to be willing to take to get an "awe" response.
Randy Wood is responsible for operations, sales and development for Musgrove Family Memorial Parks, Eugene, Oregon. He has been in the cemetery and funeral service profession for more than 45 years and has served in many capacities, including vice president of sales and development, manager and apprentice embalmer.
Any handouts from this presentation are included in the download or on the CD.