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PLEASE NOTE: TO RECEIVE MEMBER DISCOUNTS, you must be an ICCFA member and logged into your account on the ICCFA website*, or you may call 1.800.645.7700.
*To register as a member on the site, go to the home page, click on "Create New Account" and fill out the form. If your company is a member in good standing, you will be granted membership privileges within 24 hours (but usually within minutes) and will have access to all content throughout the site as well as to ICCFA member discounts.

Also: you cannot earn continuing education credit by listening to recordings. You must attend presentations in person to earn CE credits.

Rhonda Harper: The Customer of Tomorrow [DVD video]


Seminar: "The Customer of Tomorrow"  [available on DVD only]
From ICCFA 2010 Annual Convention & Expo Keynote Speaker Rhonda Harper
Strategic marketing virtuoso Rhonda Harper discusses the results of her original market research, commissioned by the ICCFA specifically for the cemetery, cremation and funeral service profession, revealing how to position yourself today to reach the customer of tomorrow.
Former vice president of marketing and strategy for Walmart Stores Inc./Sam's Club, Rhonda earned her stripes in brand management, marketing and promotion with Warner-Lambert and Nabisco. Today she is CEO of Real Truth Marketing & Joy, a strategic marketing and management consulting firm. Learn more about Rhonda Harper at
Rhonda's Powerpoint presentation is included in the video.
Price: $10.00