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PLEASE NOTE: TO RECEIVE MEMBER DISCOUNTS, you must be an ICCFA member and logged into your account on the ICCFA website*, or you may call 1.800.645.7700.
*To register as a member on the site, go to the home page, click on "Create New Account" and fill out the form. If your company is a member in good standing, you will be granted membership privileges within 24 hours (but usually within minutes) and will have access to all content throughout the site as well as to ICCFA member discounts.

Also: you cannot earn continuing education credit by listening to recordings. You must attend presentations in person to earn CE credits.

Lead Generation Innovations DVD, Volume I



Lead Generation Innovations DVD, Volume I

A compilation of presentations from the ICCFA's Wide World of Sales Conference, this DVD offers advice and firsthand experience on setting up and conducting effective group seminars, community events and consumer trade shows, including:

  • How to attract people to these events
  • Establishing the desired tone for a group presentation
  • Creating a sense of urgency during a group presentation
  • Forming and leading an effective event-planning team
  • Five steps to creating a successful event
  • Researching and booking expositions
  • 14 keys to a successful booth
  • Dos and don’ts for staffing your booth
  • Five places your company name should appear at every show
  • Effective giveaways
  • Following up on show leads

Handouts include a six-step guide to prepare for group presentations, information on how to promote and present your seminars, samples of community programs and detailed tips on getting leads at an exposition.

Price: ICCFA Members $30; Non-Members $40 (you must be logged in to receive member discount price)

Price: $40.00