e•vo•lu•tion. (e-v-'lu-sh n) n.
1. A gradual process in which something changes into a different and usually more complex or better form.
2. The process by which species of organisms arise from earlier life forms and undergo change over time through natural selection.

"Natural selection" in our markets will ensure prosperity for businesses that change and extinction for those that don't. This is the central premise of the 2009 International Cemetery, Cremation & Funeral Association Annual Convention & Exposition at Mandalay Bay in Las Vegas, Nevada, April 20-23.

Please plan to Join the Evolution, because ICCFA is once again breaking the mold. In keeping with the spirit of this association's evolution—with its first funeral director president and the most diverse, growth-oriented membership in the industry—this will be a convention with a value proposition like none other. You will learn not only what works, but also how to see the lay of the land so you can properly orient and re-position your company.

A central feature of today's landscape is that it's much harder to get your message out. Because of the explosion in varieties of media now available you are competing not only against the other firms in your market but against the myriad of messages competing for your customers' time and attention. You now have to be more creative simply to break through the noise.

Check out our keynote sessions to see how we will help you address these challenges.