Monday, April 20

5:30—6:00 p.m.
EXPO HALL OPEN
First Timers' Reception in the Expo

6:00—8:00 p.m.
EXPO HALL OPEN
Grand Opening Reception in the Expo

8:00—9:00 a.m.
Annual Meeting of Members

9:00—10:00 a.m.
General Session: Creating Customer Evangelists (Huba)

10:00—11:00 a.m.
General Session: The Bigness of Smallness (Moore)

11:00 a.m.—2:00 p.m.
EXPO HALL OPEN
Lunch in the Expo

2:10—3:00 p.m.
Breakout Sessions

• Cracking the Networking Code (Lindsay)
• Government and Legal Updates—2 hours
  
• The Assassination and Funeral of Abraham Lincoln (Van Beck)—2 hours

3:10—4:00 p.m.
Breakout Sessions

• Time to Call an Audible: Adjusting to a Changing Playing Field (Coffey)
• Government and Legal Updates (continued)
• The Assassination and Funeral of Abraham Lincoln (continued)

4:10—5:00 p.m.
General Session: Your Brand: More Than a Slick Logo (Gober)

5:00—7:00 p.m.
EXPO HALL OPEN
IMSA Reception in the Expo

Wednesday, April 22

7:30—8:45 a.m.
Prayer Breakfast: God According to the World (ticket required)

9:00—9:50 a.m.
Breakout Sessions

• How to Survive and Thrive in an Uncertain Economy (Dawson)
• I Feel as Though I Know You (Byars)
• Seeing What Can't Be Seen—Maximizing Cemetery Revenue (Clark/DiBenedetto)

10:00—11:00 a.m.
General Session: Stick Yourself Out There: How to Get Noticed, Get Remembered and Get Business (Ginsberg)

11:00 a.m.—2:00 p.m.
EXPO HALL OPEN
Lunch in the Expo

2:10—3:00 p.m.
Breakout Sessions

• Second Annual "Going Green" Symposium (Finkleman/Cattarin/Beal/Ledbetter)—2 hours
• What's Your Strategy? A Hands-On Workshop (Heppell)—2 hours
• Community Relations: Going Beyond the Chamber of Commerce (Miller/Schubert/Conroy)
• Organizing and Developing an Effective Prep Room (Newbern)

3:10—4:00 p.m.
Breakout Sessions

• Second Annual "Going Green" Symposium (continued)
  
• What's Your Strategy? A Hands-On Workshop (continued)
• Let's Play Ball (Perl)
• Protecting Your Business from Lawsuits in the Prep Room (Williams/Gee)

4:10—5:00 p.m.
Breakout Sessions

• Planning and Design: The Flexible Cemetery (Goodnoe)
• 25 Ways to Close the Sale (Miller)
• 101 Best Practices to Boost Your Bottom Line (Ludlum/Ludlum)
• No More Herding Cats: How to Bring Your Team into the 21st Century (Creedy)
  

6:30—7:30 p.m.
Awards Reception

Thursday, April 23

9:00—9:50 a.m.
Breakout Sessions

• The World of Advertising is Changing (Thompson)
  
• Preneed Due Diligence: Five Steps to Avoid Problems (Lemasters)
• How to Value a Funeral Home or Cemetery: A Hands-on Workshop (Isard)
• Cremation: "I Don't Want a Funeral, I Want a Cremation" (Julie Burn)

10:00—10:50 a.m.
Breakout Sessions

• What They Didn't Teach You About Marketing at Mortuary College (Katz)
• Preneed Case Study: Identifying Opportunities in Your Market (Cook/Lambert/Reichert/Strohofer)
• Fiduciary Best Practices for Investment Stewards (Severo)
• Cremation: Some Spend More than Others. Why? (Ramirez)

11:00—11:50 a.m.
Breakout Sessions

• What Works? (O'Sullivan/Shipper)
• Funeral and Interment in China (Wang/Krause)
• Top 10 Ways Your Trustee Keeps You Out of Jail (Williams)
• Cremation: Permanent Memorialization Options People Embrace (Lancaster/Gordon)

12:00—1:20 p.m.

• Women's Forum Luncheon (ticket required)
• Seventh Annual State Association Luncheon (ticket required)

1:30—2:20 p.m.
Breakout Sessions

• "I Knew I Was Buying a Casket, But Not a Vault" (Weigel)
• Are You Priced Right for 2009? (Rosenacker)
• Organizational Dynamics: Turning the Team You Have into the Team You Want (Taylor)
• Cremation: The Best of the Best Products and Processes (Montgomery)

2:30—3:20 p.m.
Breakout Sessions

• National Cemetery Administration Initiatives (Lenox)
• Research to Results: Conveying the Value of Your Products and Services (Lowery)
• Personnel Management: Hiring and Motivating Your Staff (Taylor)
• Cremation: Know Your Cremation Consumer (Gober)

3:30—4:45 p.m.
Breakout Sessions

• Pet Funerals: Going from Service to Sales (Flynn/Flynn/Knauf)
• Internet Panel: Using Your Web Site to Generate Leads and Sales (Johnson/Turkiewicz)
• Your Professional Liability Insurance Policy: Does It Give You "Sleep" Insurance? (Kubasak)
• Cremation: Walk the Talk—The ICCFA Code of Ethics (Krause)

7:00—10:00 p.m.
Closing Reception and Dinner