Last week I had the opportunity to attend the Merendino Cemetery Care Kick Off dinner/discussion in the Chicago area. Gino Merendino, vice president and Marcea Weiss, the newly appointed branch manager, hosted the event.
Along with wonderful Italian food and networking with other cemetery professionals, attendees were formally introduced to Merendino Cemetery Care. In addition, we were presented with the findings of a recent focus group of families who have been through a recent loss and funeral experience at a cemetery.
Marcea, who did an excellent job in presenting information, shared the current status of the market and the lessons learned from their focus group.
It was interesting to hear the participants in the focus group state ways in which they felt their time at the cemetery could have been improved. Not feeling rushed, the suggestion of a carpeted pathway leading to the burial site, having the cemetery personnel be dressed more professionally and wanting more of a “WOW” experience at their loved one’s final resting place, were some of the findings.
After the presentation, there were lively discussions from the attendees on what they learned, some of the other challenges they face on a day-to-day basis, and most importantly, how we can better serve families in the future.
As a person with a marketing background, I realize the importance of keeping in touch with your customer and knowing how they truly feel about a product or service. Thank you, Merendino Cemetery Care, for listening to our customers and sharing it with our profession!
For a complimentary DVD copy of the Merendino Cemetery Care Focus Group Video Session, contact Marcea Weiss at MerendinoCare@gmail.com.
Marcea Weiss, Merendino Cemetery Care; James Curran, Executive Consultant; Nevin Mann, Founder and Chairman of Johnson-Woodford Company; Gino Merendino, Meredino Cemetery Care - Meredino KickOff Dinner, Feburary 24, 2011