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KEYNOTE SPEAKERS
Influence: Breaking Down the Barriers to 'Yes'
Robert Cialdini
Bob Cialdini literally wrote the book on influence, and in this 90-minute keynote session he'll share the six universal principles of persuasion: reciprocity, scarcity, authority, consistency, consensus and liking. Next, he'll dig deeply into three of those six principles with a focus on how to draw people who are straddling the fence on a decision over to your side of that fence.
You'll discover how to break through emotional barriers and reach both the minds and hearts of your customers, your prospects, your staff and your community. Executed properly, ethical influence not only brings people toward your way of thinking, it also engenders loyalty and increases the likelihood that they will refer others to you.
Bob Cialdini is author of "Influence: Science and Practice" and the New York Times best-seller "Influence: The Psychology of Persuasion." He is the president of Influence at Work, an international consulting, strategic planning and training organization whose clients include Google, Microsoft, Cisco Systems, Bayer, Coca Cola, Nationwide Insurance, Harvard University's Kennedy School and the U.S. Department of Justice.
You (and Your Staff) Un-Stuck
Libby Gill
Sooner or later, every individual or organization gets stuck. Sometimes this "stuckness” manifests itself as a lack of agility or an unwillingness to innovate or take risks. Sometimes it's a general feeling of malaise or disengagement. If your company ignores this stuck state, you run the risk of mediocrity becoming your new normal.
Don't miss this high-energy, high-content session in which executive coach and brand strategist Libby Gill will help you clarify a bold vision for success, map out the most direct route to get there and execute your plan against measurable milestones. She'll offer insights, case studies and interactive exercises to show you how to:
• challenge the INR, or Immediate Negative Response, the knee-jerk resistance to change that causes us to avoid risks even when we expect the results to be positive
• maximize your Leadership DNA by anticipating behavioral patterns to increase productivity, accountability and camaraderie
• reduce "riskophobia” and replace it with exploration and creativity using the three R's: Risk, Reinvent, Repeat
• Inspire depleted staff to bring pride and passion back to your organization
Libby Gill is author of "You Unstuck: The New Rules of Risk-Taking in Work & Life.” She has held top positions in public relations and corporate communications at Sony Pictures Entertainment, Universal and Turner Broadcasting and was the branding and public relations brain behind the launch of the Dr. Phil show. She has shared her strategies on "The Today Show,” CNN, NPR and the "CBS Early Show,” and in Business Week, Time Magazine, The New York Times, the Wall Street Journal and many more.
Speed Ideating
Stephen Shapiro
Successful companies consistently generate and act on new ideas—that is, good ideas. Developing bad ideas, or ideas that are not as good as your competitor's, isn't worth much. So how do you make sure you and your staff come up with good ideas, and how do you recognize a good idea when you see one?
Innovation expert Steve Shapiro will lead you through this hands-on creativity session where you'll learn radical, yet pragmatic, ways to solve your most pressing business problems. He'll share techniques for problem statement development, generating breakthrough ideas and enhancing team creativity.
Steve Shapiro is author of "Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition,” "24/7 Innovation” and "The Little Book of BIG Innovation Ideas.” He trained more than 20,000 consultants in innovation during a 15-year tenure with Accenture. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Investor's Business Day, Inc. Magazine, Entrepreneur Magazine and Newsweek.
Note: Steve will also present "Personality Poker” as a breakout session at 2 p.m. on Wednesday.