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2011 Fall Management Conference

      

Thank you for attending the 2011 Fall Management Conference. Mark your calendars for the 2012 conference:

October 17-19, 2012
The Arizona Biltmore: A Waldorf Astoria Hotel
Phoenix, Arizona


 

 

Sponsors  |  Letter From Co-Chairs  |  Schedule  |  Hotel  |  Naples  |  Registration  |  EQ Resources

 

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THANK YOU TO OUR CORPORATE PARTNERS

Matthews International • Service Corporation International • StoneMor Partners LP • Batesville Casket Company • Forethought Financial Group • National Guardian Life Insurance Company • Stewart Enterprises • Cypress Lawn • Precoa • Spring Grove Cemetery & Arboretum • Carriage Services • Cold Spring Granite • Forest Lawn Memorial-Parks & Mortuaries • Foundation Partners • Aurora Casket Company • International Memorialization Supply Association • Merendino Cemetery Care • Buchanan Group • Funeral Directors Life Insurance Company • Johnson Consulting Group • Krause Funeral Homes & Cremation Service • Gibraltar Remembrance Services • The Tribute Companies • Florida Cemetery, Cremation and Funeral Association


LETTER FROM THE PROGRAM CO-CHAIRS

The ICCFA Fall Management Conference, September 21-23 in Naples, Florida, will bring together hundreds of our profession’s most influential executives—powerbrokers whose everyday decisions affect the future not only of their own businesses but of our entire profession—for an interactive program that will help you become a more effective, informed leader.

Our keynote speaker, J.P. Pawliw-Fry, is an instructor at Northwestern University's Kellogg School of Management and is at the forefront of the field of executive emotional intelligence, an essential quality for successful leadership within our profession. In a one-hour keynote followed by a two-hour interactive workshop, he will share ways to raise your emotional intelligence quotient and thus your abilities to engage staff and serve families. 

New this year will be our Café Collectives. Without a doubt, the most skilled, experienced and knowledgeable people at the conference are those seated in the audience. For one afternoon, we will break into groups to examine the three most challenging issues facing us as cemetery and funeral home owners and managers as identified in a recent survey:

• presenting the cremation value proposition

• marketing to the Baby Boomer generation

• providing leadership in times of change

The result will be a facilitated, collaborative conversation that will allow you to take advantage of the collective wisdom and experience in the room. Come share your problems as well as your solutions and best practices.

Also new this year, our Government & Legal Affairs Breakfast will offer another opportunity to learn from each other as we discuss not only the federal issues facing our profession but also the legal and legislative initiatives underway in our states. If you have an issue you would like to share during the breakfast, please make a note of it in the appropriate spot on your registration form.

Set at the luxurious Ritz-Carlton Beach Resort in beautiful Naples, Florida, the Fall Management Conference offers you a mini-retreat, allowing you to step away from the pressures of your daily responsibilities and enjoy a rare opportunity to focus on yourself and your ability to successfully lead your organization. This year’s streamlined format offers nine hours of educational programming as well as several excellent opportunities to network (including our annual Fall Management Golf Tournament), yet it requires less than three full days away from your home and office. Best of all, our reduced room rate for this event is an incredible $179 per night.

Make the time. Take the time. You owe it to your company, to your staff and to the families you serve. Most of all, you owe it to yourself.

Gary Freytag

President & CEO

Spring Grove Cemetery & Arboretum

Cincinnati, Ohio

Christine Toson
Hentges, CCE

Vice President of Cemeteries
The Tribute Companies

Hartland, Wisconsin

 


SCHEDULE

Wednesday, September 21

6:30 – 7:30 p.m.

Welcome Reception




Thursday, September 22

 

8 a.m.

Continental Breakfast and Coffee


8:30 a.m.

Welcome

Program Co-Chairs Gary Freytag and Christine Toson Hentges, CCE

 

 

KEYNOTE ADDRESS

8:45 a.m. – Noon
What’s Your EQ?: Becoming a Highly Effective Leader

Dr. J.P. Pawliw-Fry

As a cemetery or funeral home executive, you wrestle with the same challenges as most other small business owners and managers. Yet you face one major issue few others have to deal with: You and your staff work with people at one of the most difficult and emotional times of their lives.

One of the top subjects being taught in executive training today is emotional intelligence. Your emotional quotient, or EQ, is your ability to perceive, assess and manage emotions—both your own and others’. Developing your EQ improves your ability to lead, to engage and develop your staff and, in the case of this profession, to better serve families.

Dr. J.P. Pawliw-Fry will present the opening keynote address followed by an interactive two-hour workshop on how to develop your EQ and leverage it to become a more effective leader. You’ll receive a workbook filled with tools and techniques for improving your emotional intelligence so that you can:

• understand and manage your own emotions as a leader

• better engage your staff 

• make those on the front lines feel as though they have a voice within your organization

• guide and assist your staff in dealing with the range of emotions they encounter as they work with families at a time of loss

• build stronger, more productive team relationships 

• improve performance throughout all levels of your organization

• improve job satisfaction—both your staff’s and your own

Pawliw-Fry has served as a consultant to Fortune 100 companies, the U.S. military and Olympic athletes. He is one of the highest-rated lecturers at Northwestern University's Kellogg School of Management Executive Education and he is president and co-founder of the Institute for Health & Human Potential. He has trained at Queen's University in Kingston, Ontario; Harvard Medical School’s Mind Body Medical Institute; and the Stress Clinic at the University of Massachusetts Medical Center.

Learn more about Pawliw-Fry at www.bigspeak.com/jp-pawliw-fry.html

 
Noon – 1:30 p.m.  
Lunch on Your Own

 

1:30 - 4:30 p.m.

Café Collective

Nowhere else will you have the opportunity to interact with such an experienced, knowledgeable and successful group of peers than at the ICCFA Fall Management Conference. We’ll take advantage of this considerable brain trust by breaking into smaller groups for a set of three breakout sessions.


You and your colleagues will rotate through each of the facilitated sessions, where you’ll explore three topics identified in a recent survey as the most pressing challenges facing the cemetery and funeral service profession today. The results of the discussions will then be compiled and presented (see Friday morning schedule).

  • Marketing to Baby Boomers: Moderator Larry Merington, senior vice president of sales and marketing for Stewart Enterprises. What is the best way to reach and engage the baby boomer generation? What are you doing to attract them, meet their needs and desires and encourage loyalty among them.

  • The Cremation Value Proposition: Moderator Julie Burn, CCrE, CSE, ICCFA director of cremation services. How do you convey the value proposition of cremation both to staff and families as it relates to memorial services, personalization, alternative disposition, permanent placement and memorialization?

  • Leadership in Times of Change: Moderator Vinnie Faccinto, CCFE, owner, Oak Lawn Funeral Home, Cremation Center and Memorial Cemetery, Cookeville, Tennessee. How do you leverage your leadership style, communicate with staff, develop your organizational culture, ensure accountability?



6:30 – 7:30 p.m.
Networking Reception

 

 

Friday, September 23


8:30 - 9:45 a.m.
Government & Legal Affairs Breakfast

Moderators: Irwin Shipper, CCE, and Christine Toson Hentges, CCE

Join us for a plated breakfast (included with your registration) and a discussion of the top legal and legislative issues affecting our profession at both the federal and state levels.


If you have a problem or initiative in your state you would like to share with the group, please mark the appropriate box on your registration form and we will contact you.


10 – 11 a.m.

Café Collective: Bringing It All Together

Gary Freytag; Larry Merington; Julie Burn, CCrE, CSE; and Vinnie Faccinto, CCFE

Based on the discussions during the Thursday afternoon Café Collective breakout sessions, we’ll pull together the groups’ notes to share the highlights and takeaways. Where did the various groups concur or differ? What were some of the best practices shared? What goals, innovations or solutions emerged from the brainstorming that took place?


11 a.m. – Noon

You Just Don’t Get It!

Moderators: Gary Freytag and Christine Toson Hentges, CCE

Don’t miss this lively debate between longtime cemeterians and funeral directors examining the age-old feud between the two sides of the profession. What are the main areas of contention, and what lies at the heart of the conflict? Most important, how can we work together to understand and resolve it?

  • Cemetery panelists: C. John Linge, CCFE, president, Cedar Memorial Park Cemetery Association, Cedar Rapids, Iowa; Anthony Russo, vice president and superintendent, Cypress Hills Cemetery, Brooklyn, New York; and Gregg Strom, CCE, senior vice president, StoneMor Partners LP, Levittown, Pennsylvania.

  • Funeral home panelists: Mark Krause, CFuE, president, Krause Funeral Home and Cremation Service, Milwaukee, Wisconsin; Gwen Mooney, CCFE, managing director, Gwen Mooney Funeral Home, Cincinnati, Ohio; and Blair Nelsen, CFuE, CFSP, president, Nelsen Family Funeral Services, Richmond, Virginia. 

1 p.m.

ICCFA Fall Management Golf Tournament

This year’s tournament is set at Tiburón Golf Club, the Ritz-Carlton’s championship 36-hole course, designed by Greg Norman. Tiburón is the home of the PGA Tour; its courses are marked by the use of stacked sod wall bunkers, coquina sand and no rough. TravelGolf.com says the resort’s firm, fast play makes “tee times at Tiburón the most coveted at any resort in this golf-mad town.”

Those interested in playing golf should purchase a ticket on the registration form (page 11). You may also designate your handicap and those you wish to be paired with on the registration form.


HOTEL

The Ritz-Carlton Naples Beach Resort is rated 5 stars by Mobil and 5 diamonds by AAA. The hotel’s beautifully appointed rooms, with individual balconies, Frette linens, 32-inch LCD flat-screen televisions, DVD players, iPod docking stations, marble vanities and showers and Bulgari bath products ensure an unforgettable stay. Additional amenities, such as high-speed wireless, computer hookups and multi-line phones with voicemail allow you to keep in touch with home and office as needed. The resort offers a variety of supervised physical and creative day camps for kids age 5-12.

The ICCFA has secured the low room rate of $179 per night. To take advantage of this conference rate, call 1.888.856.4380 by August 29 and use code TIETIEA to be included in the ICCFA room block.


NAPLES

Naples’ beaches were recently voted “best in America” by Travel magazine. At the Ritz-Carlton, you can roam three miles of quiet, sugary-sand coastline and enjoy this subtropical corner of the Gulf of Mexico. 

Naples offers excellent shopping, fine dining and evening entertainment options. In downtown “Old Naples,” you’ll find an array of exclusive boutiques on par with Palm Beach and Beverly Hills.

For outdoors types, south Florida is a sportsman’s paradise. The area has more golf courses per square mile than anywhere else in the nation. September is one of the top months of the year for fishing in southwest Florida. To fully immerse yourself in the region’s natural beauty, take a tour of Everglades National Park or join the crew of the Dolphin Explorer. 

The Ritz-Carlton Naples Beach Resort is rated 5 stars by Mobil and 5 diamonds by AAA. The hotel’s beautifully appointed rooms, with individual balconies, Frette linens, 32-inch LCD flat-screen televisions, DVD players, iPod docking stations, marble vanities and showers and Bulgari bath products ensure an unforgettable stay. Additional amenities, such as high-speed wireless, computer hookups and multi-line phones with voicemail allow you to keep in touch with home and office. The resort offers a variety of supervised physical and creative day camps for kids age 5-12.


REGISTRATION


EMOTIONAL INTELLIGENCE RESOURCES

Emotional intelligence is a hot topic in leadership training and career coaching at the moment. Here are a few articles and presentations we've found on the subject.