|
Event Over $1,000
Capillas Senoriales
Mixco, Guatemala
For the past eight years, Capillas Senoriales funeral home has staged an Easter week Passion Play, specifically the Vis-crucis.
During this very special time in Guatemalan culture, Capillas Senoriales utilizes the main atrium in one of its funeral homes. The stage is prepared and two presentations of the life and passion of Christ are performed by one of the top theatre groups in the country. A total of 5,400 families attended this artistic representation in 2002.
The KIP judges had the following to say about this entry:
- Highly successful marketing program with great ROI and image-building. Know their audience well and have built a program the audience responds to strongly.
- A moving program. Great integration of marketing materials and consistent branding.
- This is a beautiful and different kind of event that is culture-specific and reaches a very large audience. It also works well as a marketing event. It serves both the people and the company.
- Good return on investment. Effective advertising.
- Obviously great results. Being an annual event, it probably really solidifies their standing in the community.
- Incredible ROI. What an integral part of the community this company has become!
|
