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Pet Loss Professionals Alliance


Membership in the ICCFA and its Pet Loss Professionals Alliance is open to any individual, firm or corporation that offers pet loss services to consumers or that provides supplies and services to pet loss service providers. Learn more>>>

For veterinarians and veterinarian support staff only: You may purchase a one-year subscription that will allow you access to PLPA communications and some benefits. Learn more>>>




All webinars are conducted by Coleen Ellis, CPLP, along with the special guests mentioned below.

Pet Loss Cremation Certification

Wednesday, August 27
8 a.m. to 4:30 p.m.
Hyatt French Quarter, New Orleans
Breakfast (at 7:30 a.m.), lunch and refreshment breaks included
JUST $249 for PLPA, ICCFA & CANA members! • $299 for non-members

A brand new program tackling cremation operations and arrangement issues unique to pet loss professionals like you. Sessions include:

  • Cremation Due Diligence
  • Cremation Education with the Family and Veterinary Clinics (Coleen Ellis, CPLP, and Roberta Knauf, CPLP)
  • Cremation Basics and Details of Operating a Crematory Retort (Larry Stuart Jr.)
  • Pet Cremation, Its Efficiencies and Special Situations (Jon Remkus, CPLP)
  • Best Practices for Limiting Legal Liability (Poul Lemasters, Esq.)


The premier educational experience for pet loss professionals!
August 24-26, 2014
Hyatt French Quarter
New Orleans, LA

Pet Loss Business Bootcamp on Sunday, August 24:
Learn how to most effectively set up your business from entrepreneurship, legal, hiring and veterinary relations experts. Great for those just starting in the profession as well as seasoned veterans seeking ways to improve their operations.

PARADE!: The closing event will feature a parade through the French Quarter to restaurants that are loyal supporters of pet charities. Sample delectable food and drinks along the way.

You may make your hotel reservations by calling 1-888-421-1442. Free breakfast at the hotel restaurant is included with each night's stay.


Sunday, August 24 • Pet Loss Business Bootcamp

9 to 9:30 a.m.: Welcome and Introductions, Brett VanDeWoestyne

9:30 to 10:30 a.m.: Beginning Business Planning, Sherif Ebrahim

10:30 to 11:30 a.m.: Beginner Hiring & HR Best Practices, Mark Jorgensen

11:30 a.m. to 12:15 p.m.: Lunch

12:15 to 1:15 p.m.: The 10 Most Important Legal Things You Need to Know When Starting a Pet Loss Operation, Poul Lemasters, Esq.

1:15 to 2:15 p.m.: How to Create a Productive Relationship With Your Local Veterinary Clinic, Dr. Brian Melius, DVM

2:15 to 2:30 p.m.: Break

2:30 to 3:30 p.m.: Pet Cremation 101, Jon Remkus, CPLP

3:30 to 4 p.m.: Open Q&A

6 to 7 p.m.: Welcome Reception


Monday, August 25
For those interested in applying to obtain their initial CPLP designation: you only need to attend Monday and Tuesday to fulfill the PLPA College attendance requirement.

9 to 9:50 a.m.: Pet Loss & The Future: Are You Ready?: Introductory Motivational Remarks, Coleen Ellis, CPLP

10 to 10:50 a.m.: Advanced Hiring & HR Best Practices, Mark Jorgensen

10:50 to 11:15 a.m.: Break

11:15 a.m. to 12:05 p.m.: Ethics and Pet Care in Funeral Service, Ken Whittaker

12:05 to 1 p.m.: Lunch

1 to 1:50 p.m.: Advanced Business Planning, Sherif Ebrahim

2 to 2:50 p.m.: Mastering Social Media, Kate Wilder

2:50 to 3:30 p.m.: Break

3:30 to 4:30 p.m.: Merchandising & Marketing Secrets That Will Make You More Profitable, PLPA Supplier Committee

4:30 to 5 p.m.: Visiting with Supplier Partners/Exhibitors


Tuesday, August 26

9 to 9:50 a.m.: Estate Planning and Pet Trusts, Peggy Hoyt

10 to 10:50 a.m.: Search Engine Secrets You Need to Know, Ashley Montroy

10:50 to 11:15 a.m.: Break

11:15 a.m. to 12:05 p.m.: Marketing and Legal Forms: Do They Really Go Together?, Poul Lemasters, Esq.

12:05 to 1:30 p.m.: Lunch and Visiting with Vendors

1:30 to 2:20 p.m.: "Dash for Cash" Best Practices: Two Minutes to More Money. Participants will be announced closer to the event date.

2:30 to 3:20 p.m.: Lessons Learned From Hurricane Katrina and Other Disasters, Ginnie Baumann; Doug Gober; Roberta Knauf, CPLP; and Kate Moore, CPLP

3:45 to ~5:30 p.m.: PLPA on Parade! The parade route will be published closer to the event date.

Click here
to learn about the Pet Loss & Grief Companioning Certification program being offered by Two Hearts Pet Loss Center Thursday, August 21, through Saturday, August 23, also at the Hyatt French Quarter.

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