This is the first in a series featuring our renowned team of professors from the College of Cremation Services at the ICCFA University.  You will get to learn a little more about the professors through my eyes, and you will receive some of their valuable marketing and technical tools that will assist you in working with today’s cremation families.

My first exposure with Mike Kubasak was in 1995 when my former employer gave each member of the marketing and sales staff a copy of Mike’s book, “Cremation and the Funeral Director:  Successfully Meeting the Challenge”.  As I was just starting to focus on cremation, the book proved to be exactly what I needed at that time.  All of the basics of cremation were included as well as helpful insight into effective ways of helping families.  It is one of those books that one reads and reads again and should be included in all funeral professionals’ libraries.

Mike’s second book, “ Traversing the Minefield – Best Practice:  Reducing Risk in Funeral-Cremation Service” was published in 2007.  Another must-read, the book is a  “how not to get sued” guide and best practices text at a time when litigation against death care professionals is becoming both more costly and more prevalent.   

Along with being an accomplished author, Mike is one of the best instructors and public speakers in our profession.  Mike’s years of experience in the funeral and cremation arena, along with his passion for helping funeral professionals connect with cremation families, is like no other.  Mike’s training sessions are always rated excellent!

One of Mike’s training tools:  “Power-FULL Questions for the Arrangement Conference” concentrates on proven questions guaranteed to get client families talking during the conference.  We all know the importance of asking the right questions so that families can determine what is of value to them and also to assist the arranger in creating a meaningful tribute.  Review the questions on the Cremation Coaching Center/Tools, and start using them.  You just may be surprised as to how much you can learn about the client who says:  “We only want cremation.”

 http://www.iccfa.com/cremation/tools/mike-kubasaks-power-full-questions

Mike Kubasak presenting at ICCFA University's College of Cremation Services.