try another color:
try another fontsize: 60% 70% 80% 90%

convention

      
Linda Budzinski's picture

Take The Next Step for Your Business

NEWS RELEASE: STERLING, VA-What is The Next Step for your business? When you look at the changes taking place in the cemetery, cremation and funeral service profession, do you project a drop in your company's future services and income? Or are you discovering opportunities for new initiatives and revenue streams?

Join more than 1,500 of your colleagues who will take "The Next Step" toward success at the ICCFA 2010 Convention & Exposition, March 10-13 at the San Antonio Convention Center and Grand Hyatt, San Antonio, Texas.

The ICCFA Convention educational program will bring in six keynote speakers from outside the industry selected specifically for the expertise they bring in the areas of market research, business development, technology, marketing and public speaking. In addition, the Convention will offer educational tracks on today's most critical issues, drilling deeply not only into the "what" but the "how" of each:

  • Competing as an independent
  • Cremation arranging
  • Event planning
  • Sales and marketing
  • Serving the Latino community
  • Green funerals and burials
  • Implementing new technologies
  • Embalming

Below are just a few of this year's 50+ presentations:

Keynote Address: "The Customer of Tomorrow." Strategic marketing consultant Rhonda Harper will share the results of her original market research, commissioned by the ICCFA specifically for this Convention, revealing how to position your company today to reach the customer of tomorrow. Harper is a former vice president of marketing and strategy for Walmart and Sam's Club and previously worked in brand management, marketing and promotion for Warner-Lambert and Nabisco.

Keynote Address: "Secrets of Marketing to Women." As co-founder and publisher of PINK, the nation's only magazine, Web site and events firm designed exclusively for professional women, Genevieve Bos has a unique vision for developing business practices, marketing messages and outreach efforts that truly connect with women.

Keynote Address: "Facebook May Not Be the Answer." The Web has become increasingly interactive and "social." What does this mean for funeral homes and cemeteries? How can your company project itself online and build community without wasting a lot of time and money? Ze Frank, an award-winning Web writer, programmer and strategist, will bring his extensive experience and proven instinct for building a successful Web presence to bear on this industry.

"Marketing to Non-Profits and Seniors." In this highly interactive session, Laura Markey, president of Bay Gardens Funeral Homes and Bayview Cemetery, Crematory and Mausoleum in Hamilton, Ontario, will share her company's highly successful marketing and public relations efforts. Participants will learn how to attract not-for-profit groups and organizations to their businesses; develop their own volunteer resources in the areas of bereavement, special events and ambassadors; brand a seniors lunch; and take advantage of the public relations opportunities generated through these programs.

"Hosting Receptions: A Caterer's 'Insider' Advice." Troy Wood, director of catering for the Grand Hyatt San Antonio, will share an inside perspective on catering contracts, including the questions you need to ask, the expectations you should have and the negotiations you can make to ensure your events are a success for your families and your business. Whether you hire a caterer to host events in your own facility or hold receptions at a local hotel, you won't want to miss this session.

"Marketing to the Mexican Community." Guerra & Gutierrez Mortuaries is the largest family owned mortuary in East Los Angeles, with three locations serving over 1,000 families each year. Much of their success can be attributed to their firm's strong appeal to the area's large Mexican population. In this session, Anthony Guerra and Richard Gutierrez will share their insights into attracting and serving this community.

The 2010 ICCFA Expo will be the association's largest ever, with more than 350 supplier booths showcasing thousands of the newest products and services available to the profession. With free food and beverage service available at all Expo functions, the ICCFA offers the most exciting and productive trade show in the profession.

Additional highlights of the Convention include the first annual Pet Loss Professionals Alliance Conference, a special "Leadership Worth Following" luncheon, and extensive educational tracks on implementing technology and green funerals and burial.

Complete details and registration materials will be available in late November at www.iccfaconvention.com or by calling 1.800.645.7700.

judyfaaberg's picture

Convention rocked!

Hey y'all

I've been attending the ACA/ICFA/ICCFA conventions since 1993 - I realize this makes me a neophyte in the eyes of many of you - but I have to say, I thought this year's was really great and maybe the best I've been to ever. Many kudos to Kidwiler and his team! Fabulous job!

As a state association exec, I was working the exhibit room seeking out new vendor members and so had a lot of opps to talk with them in depth. The vendors I talked with felt it was really wonderful for them both in terms of traffic and general ambiance.

The sessions I attended were dynamite. People I talked to who went to other sessions said the same thing. The social occasions were really well-done (see my comments about the Cryptones) and my only complaint was the shin-splints I developed slogging from my room to the convention center (it really was about a mile, I swear, judging by how long it took). It also really impacted my ability to wear some of the terrific shoes I'd packed. Shoes, which I might add, almost caused me to have to pay overweight luggage fees but the kind Alaska Airlines check-in agent let me shift things from one bag to another. Yes, my tendency to over-pack made me cough up $25 to check a second bag.

On the shin-splints note, I sure would like to have a golf-cart franchise in those enormous hotel/convention centers. But I'm told by hotel staff this would be a liability issue for them.

I've never been to San Antonio, but on the survey form where it asked what my plans are for attending next year's convention I checked "I definitely will attend."

Y'all should too!

Washington Cemetery & Funeral Association Fall Convention

09/24/2009 - 10:00
09/26/2009 - 12:00
America/Vancouver
Event Address: 
Coeur d'Alene Resort
Coeur d'Alene, Idaho US

PRELIMINARY INFORMATION: The WCFA's annual fall convention and trade show will be held in Coeur d'Alene, Idaho September 24-26, 2008.

THEME: Roaring Twenties

FORMAT: Some general sessions, some breakout sessions

Thursday, Sept. 24:

10:00 a.m.: Vendors can set up exhibits in meeting room

noon: Golf tournament tees off at Coeur d'Alene's award-winning golf course

6:30 p.m.: Vendor-sponsored reception & Casino Night in meeting/exhibit room. Costumes optional.

Friday, Sept. 25:

7:30 a.m.: breakfast

8:30: convention begins with all-day program

3:30 p.m.: membership meeting & elections

6:30: cocktail hour

7:30: awards banquet & Roaring Twenties costume party. Costumes strongly encouraged.

Saturday, Sept. 26:

8:00 a.m.: breakfast

9:00 - noon: convention program

Noon: convention adjourns/exhibit break-down

1:00: picnic and tour of Fairmount Memorial Park (optional)

Speakers: Doug Gober, Jim Price, Gregg Williamson, Nectar RamirezClayton Strang,Brian Flowers, Chris Cherrett, Dennis Boser, Emily Corrigan.

The Derivative Benefits of our Association

Date Published: 
September, 1895
Original Author: 
G. H. Scott
Original Publication: 
AACS Proceedings of the 9th Annual Convention

When I first joined our Association in 1889, like all new members, I was anxious to learn something of the ways and doings of our society, and on making inquiries of a brother member with whom I was acquainted, he told me that certain gentlemen, mentioning the names of some half dozen or so, were the heads and brains of our association. I at once began to watch those gentlemen, and to the best of my ability scrutinizing, and soon found that the opinion and remarks of our brother member alluded to, were strictly cor. recto

Before, and since that time, we have received from those gentlemen, at our annual conventions, papers almost innumerable, papers embracing every known topic necessary for the proper and satisfactory management of a Modern Cemetery, and I ask “Sir, where are now those papers and what benefits have we as members of this association derived from them?”

The first of those questions I would answer myself: here are the papers referred to. Between the covers of this volume are contained papers, scientific and practical, well and properly written, to stand out as the practical experience of good and practical men; papers that would do credit to an association of much higher pretensions than our own; papers rich in language, explicit, exhaustive, exhilarating and instructive, calculated not only to benefit members of our own association, but the people of our country and the world generally: full of negative arguments, denouncing vigorously everything opposed to progress, general culture and common decency, and advocating with determination everything favorable towards the enhancement of science, Christianity, beauty, integrity and humanity; touching upon subjects of a delicate nature, deferentially and sympathetically, and with that tact and display of a knowledge of human nature and human kindness, essential to the duties, life and character, of every cemetery superintendent. The ability to produce such papers cannot be attained on the lower, or common stage of things in general, the writer of such must occasionally soar to the upper and higher and inner circles of life and love, and there commingle with kindred spirits, in order to himself obtain, before he can properly diffuse, and disseminate knowledge. Within these papers, Mr. President, like milk in the cocoa nut, lie the practical ability of the writers, and the Derivative Benefits of our Association.

And now comes our second question, what benefits have we as members of this association, derived from those papers. Have we laid hold of those benefits? I am afraid not do we understand them and their value? I am afraid not. Have they been properly explained to us? They have not. I am aware that it may be contended, that these papers are printed and preserved, as the records of our association, and may be read and studied by every member. But I maintain Sir, that we as babes must have milk as food and that notwithstanding the embracing and exhaustive nature of those papers, they are without distinct and definite explanation, to many of us indigestible chunks. To remedy this we must alter our mode of procedure; during the year our Secretary and Executive Committee arrange with as many of our members, as they deem necessary for the preparation, and submission of papers on various subjects, at our annual convention, previous to which time a program is arrived at and each member furnished with a copy, or otherwise informed of said program. Conspicuously on such program is set forth the fact that Mr. so and so will read a paper on a certain subject, and having frequently heard him before, we conclude that we must hear him again. The day of our convention arrives, we meet Mr. so and so, and his paper is announced. He reads it oratorically and complacently we listen to his peroration, with ears and eyes, and it may be mouths extended, at its conclusion a dead silence prevails. We smaller fish dumb foundered by his eloquence flounder back to the shallow water of our own incapability and with feelings of amazement exclaim within ourselves, "O my, what a clever man Mr. so and so is." Finally our President for the time being inquires what disposal we shall make of the paper just read, when someone proposes, that it be printed and placed on the records of our association, and it is disposed of accordingly. I admit, that for such a mode of procedure there can be no individual blame, but maintain that such disposal of a paper is, comparatively speaking, to shelve it, and is in the first place unfair to the writer, who may have given long and studious thought to the subject touched upon and by said paper, merely given an epitome, or outline of his ideas thereon, while within himself, by way of an appendix is in possession of consummate proofs of his assertions, and is fully ready to explain his own, or combat opposite opinion, but by such a mode of procedure is deprived of the opportunity, to indorse by additional argument the force and correctness of his paper.

And secondly, by such a mode of procedure and disposal of papers we as members of this association are deprived of the "Derivative Benefits" thereof. We simply have sermon without text, effect without cause, power without motive estimate without detail. I admit that we may all read for ourselves from the records of our Association, but every man does not understand that the phrase, "an opulent oriental potentate," means a rich eastern monarch, or that an "emaciated mendicant," means a poor and lean beggar; what we require is the root of the arguments set forth in each and every paper, the why and the wherefore, and how the writer arrives at the conclusions he puts forth; and such knowledge Mr. President, we can only obtain by proper definition, explanation, and discussion.

In order to arrive at this, I would suggest, Sir, that in future, instead of reiterating old subject matter under new headings, that we take from the shelves of our records, questions or subjects for discussion, (seriatim or otherwise) as questions for and against, as subjects negatively and positively. Our records teem with subject matter sufficient to last us for years, embracing every topic of cemetery management, and containing ideas we would all do well to thoroughly understand. The necessary subjects for each years discussion could be chosen by our Executive Committee, listed, and sent by our Secretary to each member, in shape of an addenda, say six months previous to the date of our Annual Convention, this would give ample time to read upon the subjects for discussion, would arouse a more lively interest on the part of our members, and would bring out ideas and information, that we fail to get under our present method. By such a system we would, "the most beneficially, at our annual conventions, carry out Article 2 of our Constitution," and by a thorough expounding and improvement of each paper or subject brought before us, we would become alike, recipient of their "Derivative Benefits."

And now Mr. President, in submitting this paper, I wish to be understood, that its purport is the promptings of a mind anxious for the welfare of our association, written not to condemn but encourage, not to mislead but to guide, not to cast down but to elevate, and I trust, Sir, that it will be received with the same spirit as that in which it is written. I respectfully throw it into the thought of the new system it suggests and desire, invite, may urge discussion. It is but the limited opinion of a humble individual, but it seeks to acknowledge the broadest principles of free argument, difference of opinion, criticism and even good natured sarcasm, such influences being best calculated to draw out information and promulgate knowledge.

In conclusion; I maintain that if such a mode of procedure as the one suggested be adopted and adhered to, it will not only be beneficial to every member of our Association, but beneficial to every Cemetery Association throughout this our great country, and throughout the world generally. By it we will carry out the best object of our association. The superior knowledge of the few will become the common property of the many, and thereby make plain the "Derivative Benefits," arising there from.
 

From the publication:
AACS - Proceedings of the 9th Annual Convention
Richmond, VA
September 18, 19 and 20, 1895

Code: 
A1128