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Robin Heppell

      
rob treadway's picture

Robin Heppell Previews the "Technology Track" at 2010 Convention

The amazing Funeral Futurist, Robin Heppell, was one of the friends we got to hang out with this week at the New Jersey State Funeral Directors Association Convention in Atlantic City. The most technology-savvy person I know in this industry, Robin has graciously agreed to serve as Chair of our "Technology Track" at the 2010 ICCFA Convention.

Robin has put together a fantastic program which will go in-depth explaining how to implement new technologies at your business (and this is in addition to the excellent Technology Track keynote presentations by Tara Hunt and Ze Frank).

Here, Rob got out early in the morning and recorded an overview of the Technology Track while he was strolling the boardwalk. I happen to know he did not have his editing equipment with him, so this was done as straight shot with no cuts - which says a lot about this man's lucidity first thing in the am.

If he can do a video like this after rolling out of bed, imagine what he will do with months to prepare for the Technology Track in San Antonio.


Linda Budzinski's picture

Want to Spy on Your Competitors?

Just finished watching a presentation by Robin Heppell on "How to Spy on Your Funeral Competitors."

Well worth the 18 minutes, and it's free!

A couple of my reactions:

  • Rob extols the virtues of using Firefox over Internet Explorer. Yea! I couldn't agree more. Nor could my husband, as he so adamantly explained in this post.
  • Rob repeatedly advises viewers to use the information he provides responsibly. I'll echo that.
  • The Quarkbase.com thingy Rob shows us how to use is very, very cool. I looked up iccfa.com on it, and was pleased to find that our rankings are skyrocketing (which is probably due in large part to the fact that the iccfa.com site is new vs. our former icfa.org site). However, I was perplexed to find that our site language is listed as "Croatian." Weird.

Want to learn lots of cool stuff about your own site and your competitors'? Check out Rob's video at: http://www.funeralfuturist.com/how-to-spy-funeral-competitor/