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International Cemetery & Funeral Management

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March-April 2006
Table of Contents


6 President's Letter
Time to say goodbye
by ICFA 2005-2006 President Ray Frew, CCFE
8 Washington Report
Bill proposed on tissue sales; FTC announces top 10 consumer fraud complaints; Cemetery Consumer Service Council activity
by ICFA General Counsel Robert M. Fells, Esq.
108 Supply Line
102 Update
112 Calendar
111 Classifieds
114 Ad index

10 REFLECTION
Always go to the funeral
by Dierdre Sullivan

12 PET FUNERALS
Helping pet owners say goodbye When people lose their pets, their grief needs to be treated with respect, says Coleen Ellis, who aims to revolutionize the business.
interview by Susan Loving
22 Why serving pets is a good idea, and how a 'human' funeral home can do it right

24 BOOK REVIEWS
Picturing pets in heaven 'All God's Creatures Go to Heaven'
25 Helping teens cope with loss 'When a Friend Dies: A book for Teens about Grieving and Healing'
26 Dream and Death in the graphic novel 'The Sandman'
26 Rambling through cemeteries 'Cemetery Walk: A Journey Into the Art, History and Society of the Cemetery and Beyond'
by Brenda W. Clough

28 MEMORIALIZATION
If pets are family, shouldn't they be included in the family memorial?
by Burton Fletcher
30 FROM THE GROUNDS UP
Let it bee A sweet way to help the local landscape and generate buzz about your cemetery
36 A bumble alternative by ICFM columnists 'Smitty & Fife,' Tom Smith and Tom Pfeifer

38 PRENEED SALES SUCCESS
Appealing to (almost) all Eight steps to take to make sure your funeral home or cemetery appeals to the various religious and ethnic groups in your community
40 They walk with me
by Ed Horn

42 PRENEED SALES SUCCESS: PART 3 OF 4
Seven ideas to put to work now Theory is all very well, but what sales managers want is steps for putting theory into practice
by Tim Thompson

44 CONTINUING EDUCATION
Two Reports on Funeraire 2005
New designs on coffins
from ABAinfo, published by the (Great Britain) Association of Burial Authorities
46 An American funeral director in Pairs
48 Tips for getting more out of a 'foreign' show
by Daniel F. Moloney Jr.


50 MARKETING
Why funeral home profit margins are shrinking—and what to do about it
by Glenn H. Gould
54 BEREAVEMENT CARE
Create a community for healing The benefits of bringing together people from different support groups
by C. Keith Geense, MDiv, CT
58 MANAGEMENT
Why competition is good for funeral homes, cemeteries and their customers
by Don Price
62 EMBALMER'S CORNER
Embalming A to Z Purge
by ICFM columnist Todd W. Van Beck
64 MAUSOLEUMS
From receivership to high-end property How the Lohman family turned a bankrupt property into prime cemetery space, including an exclusive family estates section
by Philip C. Weigel
67 Orchestrating a high-class event to promote high-end estate sales
67 Sharing ideas, training the next generation
70 CREMATION: PART 3 OF 3
Cremation in England Part 3: Burying the cremated remains
by Brian Parsons
76 MARKETING/MEMORIALIZATION
Joint public-private effort aims to carve out a brand to sell granite—and central Minnesota
by Susan Loving
88 EXHIBITOR PROFILES
ICFA 2006 EXPO Check out some of the companies that will be on hand at the convention in Las Vegas to show you their products and services and answer your questions.
82 WIDE WORLD OF SALES
Where everyone's a winner Reality-based selling conference breaks the record
82 NEW PRODUCT
OSHA compliance training CDs Bloodborne pathogens; formaldehyde, machine safety; protective equipment; facility design & emergency planning; recordkeeping;hazard communication;noise exposure; ergonomics; electrical safety
85 2005 KIP WINNERS
The best in personalization Funeral homes, cemeteries and suppliers honored
86 STAFF PROFILE
Helping you picture your ad here Kim Ferguson
86 STAFF PROFILE
Covering the always lively 'dead' beat Susan Loving
87 STAFF PROFILE
Managing all the communications Danielle Skinner

Online
Industry News News gets old fast; read it while it's fresh. The ICFA staff collects industry and related news stories from all over the world so that you can find it quickly, in one place. Missed something? It's still there, in the archives.

ICFA news page Stay informed on what's happening at the ICFA by viewing press releases on upcoming events, new services and products and awards won by ICFA members.

Association Pipeline Our calendar listings are the most extensive you'll find anywhere. Cemetery, funeral and memorialization meetings all over the world are listed here, with links to state, regional, national and international associations.

Internet Expo Check out the largest online exposition of products for the death care industry. This free virtual tradeshow allows you to search for the cemetery and funeral products and services you need. Links and contact information are included.

Model Guidelines the ICFA Government and Legal Affairs Committee's 28 model guidelines for state laws and regulations are available online, including Prepaid Contracts and Prepaid Contract Trust Funds.

The Network Join your colleagues for this informal online e-mail community.

   
 

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