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International Cemetery & Funeral Management

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May 2006
Table of Contents


6 President's Letter
Celebrate & remember with tradition & ceremony
by ICFA 2006-2007 President Tom Roberts, CCE
8 Washington Report
Groups discuss flu pandemic
by ICFA General Counsel Robert M. Fells, Esq.
64 Supply Line
60 Update
76 Calendar
75 Classifieds
78 Ad index

10 FUN IN VEGAS
Did they really say that?
11 CONVENTION '06
First-time attendees speak up
12 CONDUCTING BUSINESS
Vegas lucky again for ICFA
13 Southern strategy Southern Cemetery Association members run, win together
14 Bledsoe pledges $50,000 for Educational Foundation
14 ICFA Board of Directors, 2006-2007

15 AWARDS AND RECOGNITIONS
Women's Forum awards two ICFAU scholarships
16 Members earn certification, 25- and 50-year awards
16 More first-timers
17 Sam Saxton inducted into ICFA Hall of Fame

19 YOU HAD TO BE THERE
19 ICFA best sellers
20 Scenes from the Expo
21 Stewart bullish on New Orleans

22 FUNERAL SERVICE
Planning the big event
by Allen Dave

26 COMMUNITY OUTREACH
Show your cemetery in a different light
by Linda Mayo-Perez &Rick Miller

28 TECHNOLOGY
Small firms going high tech
by Carol & Lowell Knopp

28 CEMETERY MANAGEMENT
Cemetery rules & Regulations
by Tom Daly, CCE, CCCE

30 SERVICE TO FAMILIES
The 7 'f-words' of funeral service
by Justin Zabor

30 MANAGEMENT
Human capital, not human cattle
by Dan Morris

32 OUTREACH
Sharing the sacred story with clergy
by Michael Fronk

32 PRENEED SALES
How to create ads that work
by Tim Thompson

33 MANAGEMENT
Buying and selling funeral homes
by Tom Johnson

33 CREMATION MEMORIALIZATION
Death rate statistics misleading
by Fraser Drysdale

34 MANAGEMENT/CEMETERY OPERATIONS
Top 10 cemetery best practices
by Patrick Monroe

38 CEMETERY MANAGEMENT
Cemetery maintenance & more
by Tom Van Buskirk, CCE

38 PRENEED SALES
Becoming a consumer resource
by Rick Rega

40 SCENES FROM THE EXPO
Snapshots from the most educational (and enjoyable!) trade show in the profession
42 CEMETERY DESIGN
Designing with the landscape
by Ron Wolfe & Blair Hines

42 EMBALMING
Organ and tissue donation and embalming prep
by Don Douthit & Melissa Williams

44 MARKETING
Lean thinking, lean marketing
by Linus Shackelford & Marianna Hayes

46 CREMATION
What cremation consumers want
by Doug Gober

50 PROFESSIONAL DEVELOPMENT
Breaking the da Vinci code
by Chris Lowery & Suzanne Elkins

51 PROFESSIONAL DEVELOPMENT
Sshake off your fear snakes
by Albert Mensah

52 PET SERVICES
Pet funerals, cremation & memorialization
by Eva Shaw, Steven Schall, Jerry Sullivan & Coleen Ellis
52 First timers

54 LANDSCAPE MAINTENANCE
Managing your landscape
by Angela O'Callaghan & M.L. Robinson

54 WEB EXTRA
Best practices
by Ernie Heffner

56 COMMUNITY & PUBLIC RELATIONS
Getting free (and good) publicity
by Jeff Crilley
52 How Richard Cody got Worldwide free publicity

57 FUNERAL SERVICE
Challenges today
by Gene Allen

58 SCENES FROM THE EXPO
More of the latest and greatest cemetery & funeral service products and services

69 ICFA NEWS
ICFA: Carrying out a unique mission
Two new benefits of ICFA membership: Discounted employee and applicant testing; Women's Forum mentoring program

70 ICFA UNIVERSITY
A solid investment
Five colleges, more than 30 nationally recognized professional experts
73 ICFA FALL MANAGEMENT CONFERENCE
Soaring to success in Albuquerque
Join the ICFA at the Hyatt Regency Tamaya Resort & Spa
73 ADVANCED PRINCIPLES IN QUALITY FUNERAL CARE
Just three more chances to attend
by Todd Van Beck
74 NEW MEMBER BENEFIT
ICFA, McQuaig team up
Tools for assessment, development of preneed counselors
74 CONVENTION CDS
Order yours today!

Online
Industry News News gets old fast; read it while it's fresh. The ICFA staff collects industry and related news stories from all over the world so that you can find it quickly, in one place. Missed something? It's still there, in the archives.

ICFA news page Stay informed on what's happening at the ICFA by viewing press releases on upcoming events, new services and products and awards won by ICFA members.

Association Pipeline Our calendar listings are the most extensive you'll find anywhere. Cemetery, funeral and memorialization meetings all over the world are listed here, with links to state, regional, national and international associations.

Internet Expo Check out the largest online exposition of products for the death care industry. This free virtual tradeshow allows you to search for the cemetery and funeral products and services you need. Links and contact information are included.

Model Guidelines the ICFA Government and Legal Affairs Committee's 28 model guidelines for state laws and regulations are available online, including Prepaid Contracts and Prepaid Contract Trust Funds.

The Network Join your colleagues for this informal online e-mail community.

   
 

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