Features
|
| 12
|
Personalization Passe? Our future is tied to developing a sense of showmanship—and the future is now, by Mark Krause
|
| 16
|
Twice as Nice or Double the Trouble? Should your funeral home or cemetery "go combo"? Is there anything funeral directors can learn from cemeterians and vice versa? In this issue, three stories explore these topics.
|
| 17
|
Starting a Funeral Home 1 cemetery + 1 funeral home = 2 companies when you do business in a 'no combo' state, Susan Loving interviews fourth-generation funeral director Dan Dwyer and fourth-generation cemeterian Kelly Heston Dwyer
|
| 26
|
Saying 'No' to Combo Owning cemeteries convinced him to grow by adding funeral homes—not buying cemeteries, Susan Loving interviews funeral director Ernie Heffner
|
| 30
|
Adding a Cemetery Funeral directors are bringing the memorialization message to California's cremation families, Susan Loving interviews experienced funeral directors and novice cemeterians Nick and Hamilton Jones
|
| 30
|
Adding a Cemetery Funeral directors are bringing the memorialization message to California's cremation families, Susan Loving interviews experienced funeral directors and novice cemeterians Nick and Hamilton Jones
33 You Want to Build a What? Nick Jones recalls the "fun" involved in getting government approval to start a cemetery
34 Before You Add a Cemetery... Read this advice from Nick and Hamilton Jones
|
| SPECIAL SECTION
|
ICFA'S 2003 CONVENTION & EXPOSITION
The Business of Innovation—
Building the Future One Success at a Time
Complete Program Schedule
44 Innovate or Else Convention Chairman Ray Frew, CCFE, explains why you, as a funeral/cemetery professional, must be innovative to stay successful and how this program will help you do it
45 Keynote Presentations Michael Gerber; Tom Sullivan; Thomas J. Winninger, CPAE; and Dave Wharmby, CCE
46-51 Program Schedule Lots of time to check out the exhibits and network with other funeral and cemetery professionals. Workshops, workshops and more workshops on ways to build a better staff, improve your service to families and improve your company's bottom line
52 Irish Country The dinner dance has a Celtic flavor
52 ICFA Hall of Fame Honoring Irwin W. Shipper, CCE
54 Convention Registration Form
55 Hotel Registration Form
56-58 VOTE! Meet the 12 people running for eight seats on the ICFA Board of Directors, then come to Nashville and cast your vote!
|
| 64
|
Cemetery Stories The gravestone that inspired a song?
|
| 66
|
Improving Service What families tell celebrants, by Linda Haddon
|
| 72
|
Preneed Sales CRM: What it is—and why you need it, by Rick Wesner
72 Getting it Done: Implementing your CRM Program, by Rick Wesner
|
| 76
|
On Board ICFA's Board of Directors—who they are, where they work
|
| 80
|
Book Review "Handbook of Death & Dying"
|
| 84
|
Kudos Youth group honored for cemetery restoration efforts
|
Columns
|
| 6
|
President's Letter Strength in numbers? Not always! by Carol Caunter
|
| 9
|
Washington Report by guest columnist Robert Topp
What you need to know about the streamlined sales tax project
|
| 63
|
Embalmer's Corner
Addison's Disease, by Todd Van Beck
|
| 11
|
Letter
Stranger than Hitchcock's fiction
|
| 38
|
ICFA News Apply for a scholarship to ICFA University in Memphis!
ICFA product of the month: Preneed sales training books by Eric Marmorek
41 What the ICFA can do for you
42 Products available from the ICFA
|
Departments
|
| 78
|
Calendar
|
| 80
|
Classifieds
|
| 86
|
Index to Advertisers
|
| 82
|
Industry Update
|
| 60
|
New Members
|
| 60
|
People
|
| 61
|
Supply Line
|
