Features
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| 14
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Serving Diverse Communities Waco's Hispanic community embraces Funeraria Brazos, by Wesley Stewart and Elizabeth Anderson
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| 15
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Marketing Building a brand that people can love or hate, by Glenn Gould
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| 20
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Entrepreneurship Making the 'last ride' memorable, by Kelly Dwyer
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| 23
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Web Extra Sunny skies, warm beaches — and historic hearses? story and photos by Gregg D. Merksamer
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| 24
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Community Outreach Tour with a twist brings history alive
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| 26
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In the News Place of peace, place of war
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| 28
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Serving Families Calming clients in the cemetery and funeral service profession, by Todd W. Van Beck
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| 36
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Memorialization Expense black hole or revenue opportunity? by Rick Kelner
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| 48
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ICFA 2005 Annual Convention & Exposition Program
48 Betting on success: It's more than luck, a message from Program Chairman Paul Elvig
49 Convention program schedule
49 Keynote speakers; Tyler Cassity, Doug Gober, Todd W. Van Beck, Glenn Gould and Daniel Morris
50 Expo schedule
50 Success forum workshops
52 The renovated luxury Las Vegas Hilton
55 Spouse/guest program: Backstage at jubilee!
59 Closing reception and dinner: Hanging with the rat pack
60 Convention registration form
61 Hotel reservation form
62 Election 2005: Candidates for the ICFA Board of Directors
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Columns
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| 8
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President's Letter Betting on a successful future, by Patrick R. Downey, CCE
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| 10
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Washington Report Dodd does it again, by Robert M. Fells, Esq.
10 Shippers contribute to PAC in memory of Dave Daly
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| 34
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Embalmer's Corner Hanging, by Todd Van Beck
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| 12
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Preneed Sales Success The 5 key factors in making sales to women, by Mary Hickey
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| 86
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From the Grounds Up Tips from Spring Grove Cemetery & Arboretum's "Smitty & Fife": Communicating clearly, by Tom Smith and Tom Pfeifer
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| 25
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ICFA News ICFA offers funeral home music licensing
41 ICFA Membership benefits
42 ICFM's most requested article packages and "Managing the Manager" DVDs for sale
43 Federal OSHA Manual for the cemetery and funeral industry, recruiting DVD and lead generation DVDs for sale
45 Women's Forum ICFAU scholarships available
46 Women's Forum ICFAU scholarship application form
69 ICFA Staff profile: Database Manager Sheila Cephas
72 CEO's "fall" for Phoenix
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Departments
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| 84
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Calendar
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| 82
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Classifieds
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| 94
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Index to Advertisers
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| 70
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New Members
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| 80
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Supply Line
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| 76
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Update
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