Features
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| 8
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In Memoriam Farewell to the Wizard of Washelli, by Joe Budzinski
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| 15
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Marketing Building a brand that people can love or hate, by Glenn Gould
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| 20
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Cremation Marketing Flanner & Buchanan takes cremation to the mall
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| 23
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Cremation McAlister-Smith and the Palmetto Cremation Society are working to serve all cremation families, interview by Susan Loving
31 Fire ravages building, not cremation society
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| 32
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Memorialization Why do people do this thing called scattering? by Greg Simard
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| 36
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Sales Contracts Part II Drafting consumer contracts that also protect the seller, by Ed Carpenter
37 Credit sale model form
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| 43
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Back to School Photos of ICFAU, by Scott Saltsgaver and Joe and Linda Budzinski
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| 46
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Education 'Merrrr-cle' in Memphis: My ICFAU diary, by Sandra Colleton
51 Apply for a 2005 Women's Forum ICFAU Scholarship
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Columns
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| 6
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President's Letter Reflections of a frequent flier, by Patrick R. Downey, CCE
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| 12
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Washington Report What happened to the Dodd/Foley bills?by Robert M. Fells, Esq.
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| 14
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Embalmer's Corner Jaundice, by Todd Van Beck
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| 10
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Letters Discussions about ethical issues should focus on consumers
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| 61
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From the Grounds Up Tips from Spring Grove Cemetery & Arboretum's "Smitty & Fife": Using your trees to grow goodwill, by Tom Smith and Tom Pfeifer
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| 33
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ICFA News A concise guide to ICFA member benefits
34 Three new additions to ICFA's DVD library: Bill Cates' "Referral Success" and Volumes I and II of "Managing the Manager"
34 New Sales training tools from Gary O'Sullivan, CCE
35 The Network: Any questions? Ask your colleagues via e-mail
35 Betting on Success: ICFA's 2005 Convention & Exposition program
35 Web site exceeds 100,000 monthly page views
41 Board of Directors candidates accepted until October 15
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Departments
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| 40
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Calendar
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| 42
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Classifieds
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| 66
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Index to Advertisers
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| 56
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Industry Update
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| 54
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Supply Line
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