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International Cemetery & Funeral Management

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October 2006
Table of Contents


6 President's letter
Cremation isn't a type of funeral service?
by ICFA 2006-2007 President Tom Roberts, CCE
8 Letter to the editor
8 Washington Report
'Cash advance' suit falters; Court reverses finding on diocese property
by ICFA General Counsel Robert M. Fells, Esq.
62 Update
62 Movie night at Phaneuf Funeral Homes
66 Happy 160th, Elmwood

68 Memorial Day and a 5,280-foot ribbon at Green Hills

70 Supply line
79 Calendar
80 Classifieds
82 Ad index

10 CREMATION SERVICE
Going after the 75 percent
When Ernie Heffner added a crematory to his funeral home company in 1990, he rethought his approach to cremation families.
interview by Susan Loving
16 Ernie Heffner's top 10 tips for doing business in the cremation era
20 Filling a niche

22 CREMATION MEMORIALIZATION
Cremation helps spark cemetery's creativity
A fireplace in a mausoleum at the center of a cozy niche room? Rosedale & Rosehill's Marion Brozowski wanted it to feel like home
interview by Susan Loving
32 FOR BETTER OR FOR WORSE
Buying preneed on the comics page
When death makes an appearance on the comics page, is it funny?

32 PARA BIEN O PARA MAL
Compra de servicios funerarios a futuro en una página de tiras cómicas
Cuando la muerte se aparece en las tiras cómicas, ¿es chistoso?

38 SUCCESSFUL FOUNDATIONS
Show off your cemetery!
You don't have to be Mount Auburn or Forest Lawn to entice your community into visiting
by Marie Neel

40 TECHNOLOGY
Online memorialization for all, including seattering families
Brian Killelea believes cemeteries should be running obituaries and tributes as part of their memorialization function
interview by Susan Loving

46 PRENEED SALES SUCCESS
How to turn a booth into leads at a trade show or senior expo
Working a booth is not easy, but can be rewarding
by Tom Holland

48 FUNERAL MUSIC
You don't have to sing the blues
A funeral singer finds that while some music stands the test of time, tastes are changing
by Sandy Moffett

50 TELEMARKETING
How to leave a phone message that generates a call back
Advice from the ICFA's Network
58 FROM THE GROUNDS UP
Grow goodwill with green giveaways
If you've got a cemetery, you've got plants — make more use of them to reach out to your community
by ICFA columnists "Smitty & Fife," Tom Smith and Tom Pfeifer
74 EMBALMER'S CORNER
Embalming A to Z:
Infant embalming procedures, part 2
by ICFA columnist Todd W. Van Beck
75 BOOK REVIEWS
You want creative? They've got it
'Exit Strategy: Thinking Outside the Box' and 'Remember Me: A Lively Tour of the New American Way of Death'
76 Chick lit: Red high-tops at the funeral 'Annie Freeman's Fabulous Traveling Funeral'
76 Emptying the house after death 'The Final Reminder: How I Emptied My Parents' House'
78 Poetic conversations at death's door 'The Radiation Sonnets: For My Love, in Sickeness and in Health
78 Offering healing after a loved one's suicide 'Finding Your Way After the Suicide of Someone You Love'

by Brenda Clough
52 ICFA news
ICFA University
The 2006 yearbook: Fun while learning.
55 ICFA benefits
Choose to go with a winner!
Join the only international association serving the entire cemetery, funeral service and memorialization profession.
57 Fall Managment Conference sponsors
Making it possible
Albuquerque, New Mexico, October 4-7
57 Hire and develop
the right staff for the right job
57 Mark your calendar
Expanding Your Horizons, ICFA Annual Convention & Expo, March 20-23, Las Vegas, Nevada
Special foldout section!
2007 Wide World of Sales,
January 17-19, Las Vegas, Nevada

Online
Industry News News gets old fast; read it while it's fresh. The ICFA staff collects industry and related news stories from all over the world so that you can find it quickly, in one place. Missed something? It's still there, in the archives.

ICFA news page Stay informed on what's happening at the ICFA by viewing press releases on upcoming events, new services and products and awards won by ICFA members.

Association Pipeline Our calendar listings are the most extensive you'll find anywhere. Cemetery, funeral and memorialization meetings all over the world are listed here, with links to state, regional, national and international associations.

Internet Expo Check out the largest online exposition of products for the death care industry. This free virtual tradeshow allows you to search for the cemetery and funeral products and services you need. Links and contact information are included.

Model Guidelines the ICFA Government and Legal Affairs Committee's 28 model guidelines for state laws and regulations are available online, including Prepaid Contracts and Prepaid Contract Trust Funds.

The Network Join your colleagues for this informal online e-mail community.

   
 

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