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International Cemetery & Funeral Management

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March - April 2005
Table of Contents


8 President's letter
Paying it Forward
by ICFA 2004-2005 President Patrick R. Downey
10 Washington Report
Court rules on grave opening/closings rights:ICFA offers members IRS exemption guides for tax-exempt cemeteries
by ICFA General Counsel Robert M. Fells, Esq.
38 Calendar
72 Supply line
76 Update
82 Keystone adds Hamilton and goes public
101 Classifieds
102 Ad index

12 GRIEF THERAPY
Oliver Krause brings a winning personality — and a hypoallergenic coat — to funeral home: Adding a dog to the payroll at Krause Funeral Home & Cremation Service
interview by Susan Loving
18 CREMATION
Creating a natural resting place: The Woodlands at Forest Lawn in California
by Susan Loving
22 MEMORIALIZATION/SERVICE TO FAMILIES
Redoing a children's area: Balancing the need to keep the grounds safe and attractive with the families; need to memorialize
by Russ Allison
26 ASSOCIATION SPOTLIGHT
Australasian Cemeteries & Crematoria Association: Tackling the declining memorialization rate
28 SALES & MARKETING
Marketing a 19th century cemetery for families in the 21st century
by Dale J. Fiore, CCE, and Margaret A. Goralski
32 FROM THE GROUNDS UP
Grass gone wild? Grass Gone? Here's what you need to do
by ICFM columinists "Smitty & Fife," Tom Smith and Tom Pfeifer
40 LEGAL ISSUES/MANAGEMENT
To pay or not to pay OT: Determining whether commissioned salespeople are covered by the new federal overtime regulations
by Michael S. Pepperman, Esq. and Jacob M. Sitman, Esq.
42 COMMUNITY OUTREACH
How to plan a successfule open house in 10 weeks: Getting ready to welcome the public into your funeral home, cemetery, or crematorium
by ICFM columnist Todd W. Van Beck
54 PRENEED SALES SUCCESS
Four cornerstones you must have to build your preneed business: Part 2 of 2
by ICFM guest columnist Samantha Franck
56 PRENEED SALES SUCCESS
Would you like some cemetery property with that burger? How "people person" Amos Greene turns meals into lead-generation opportunities
by ICFM guest columnist Joseph Fugedi
58 EXHIBITOR PROFILES
ICFA 2005 Expo: Details on companies that will be exhibiting at the ICFA 2005 Convention & Exposition in Las Vegas, Nevada
70 MANAGEMENT
Don't work — enjoy what you do: Advice to those seeking a "good position" in funeral service
by Doug R. Kennedy
94 CELEBRANTS
Celebrating lives is her life's calling: How Bonnie Roddis works with Foster's Garden Chapel of Calgary, Alberta, Canada, to plan personalized services
by Linda Lawson
96 CELEBRANTS
Creating services worth remembering: Specific examples of how celebrants worked with families to create meaningful service experiences
by Charlotte Eulette
98 ASSOCIATION SPOTLIGHT
Washington Funeral & Cemetery Association: Association welcomes all, but works to keep regulatory boards separate
by Judy Faaberg
100 SERVICE TO FAMILIES
Things I can and can't do in one hour: Can you say goodbye forever in 60 minutes?
by Richard J. Obershaw, ACSW, LICSW

84 ICFA News
ICFA names 2004 KIP winners: The best in personalized funeral and cemetery services and products
86 Top CEOs to meet in Maui: ICFA Fall Management Conference focuses on high-level networking
87 ICFA member benefits
A menu of services and products: or members receive
88 ICFA products
ICFM most-requested article packages;
Managing the manager DVDs Principle Power sales success, a new book and trainging CD by Gary O'Sullivan, CCE Wirthlin's latest report on consumer attitudes — the 2005 update.
90 ICFA Convention
Sponsor thank-yous
92 Staff profiles
Top-notch service, always with a smile:
Karen Gray
93 She plans meetings and keeps things running well:
Pam Davis

Online
ICFA News Page News gets old fast; read it while it's fresh. The ICFA staff collects industry and related news stories from all over the world so that you can find it quickly, in one place. Missed something? It's still there, in the archives.

Association Pipeline Our calendar listings are the most extensive you'll find anywhere. Cemetery, funeral and memorialization meetings all over the world are listed here, with links to state, regional, national and international associations.

Internet Expo Check out the largest online exposition of products for the death care industry. This free virtual tradeshow allows you to search for the cemetery and funeral products and services you need. Links and contact information are included.

Model Guidelines Four of the ICFA Government and Legal Affairs Committee's 28 model guidelines for state laws and regulations are available online, including Prepaid Contracts and Prepaid Contract Trust Funds.

The Network Join your colleagues for this informal online e-mail community.

     

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