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| 6
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President's Letter
Looking back & forward
by ICFA President Ray Frew, CCFE
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| 16
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Washington Report
ICFA testifies on burial benefits; Court: PA Funeral Board rule unconstitutional
by ICFA General Counsel Robert M. Fells, Esq.
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| 62
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Calendar
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| 64
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Classifieds
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| 65
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Supply line
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| 66
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Update
67 Catholic/public/private venture
67 Rose Hills helps family in 'Extreme Makeover' show
68 Sunset Hills replaces grass with artificial turf
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| 70
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Ad index
|
|
| 8
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COMMUNITY OUTREACH
Mascot helps kids understand the cycle of life and death: Calumet Park Cemetery & Funeral Chapel's Garry the Groundhog
by Susan Loving
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| 14
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EVERYONE'S A WINNER IN VEGAS!
Just for fun
photos by Susan Loving
|
| 20
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THE BUSINESS OF LEADERSHIP
The ICFA looks to the future: 'Wow' and 'momentum';
Members of the Board of Directors
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| 24
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CONVENTION FIRST-TIMERS
What do you think of your first ICFA convention?
|
| 25
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AWARDS & RECOGNITIONS
KIP Award winners
26 CCFEs, CCEs, CFuEs and Quarter Century Awards
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| 32
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BOOK REVIEW
A book everyone should have "What to do when a loved one dies," by Eva Shaw
|
| 34
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PRODUCTS & SERVICES
Photos from the 2005 Exposition in Las Vegas
35, 38, 70 More Expo photos
|
| 40
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SERVICE TO FAMILIES
A peek at the future Tyler Cassidy & his team talk about Life Stories and green burial
|
| 42
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CONSUMER TRENDS
The futility of fighting evolution: Doug Gober on changes in how consumers buy today
|
| 46
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MARKETING & PUBLIC RELATIONS
Media: Friend or foe? Joe Weigel on telling your story effectively
|
| 47
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MARKET RESEARCH
FAQs about death care marketing Glenn Gould
|
| 48
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PERSONNEL & FINANCIAL
Tips to solve the hiring puzzle Michael Gravelle
Getting paid for your service to families Ernie Heffner, CFuE
|
| 49
|
FINANCIAL
Deterring employee fraud Bob Garvey, CPA
|
| 50
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MANAGEMENT
Succeeding in today's economy Daniel Morris
Are you tuned in? Todd W. Van Beck
Smitty & Fife, live! Tom Pfeifer and Tom Smith
|
| 51
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SALES
Giving effective sales presentations John Bolton, CCE
|
| 52
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MANAGEMENT & SALES
Controlling your sales program Ken Varner
Sales managers' myths and realities Sandra Colleton
|
| 53
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SALES
Giving effective sales presentations Joseph Stith
|
| 54
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CREMATION/MEMORIALIZATION
Gone but not forgotten: How star Ann Sheridan's cremated remains were rescued from storage and laid to rest 38 years after her death
by Lisa Burks
|
| 60
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WOMEN'S FORUM
The 'Tomorrow Show'
ICFA Women's Forum awards two scholarships
|
| 69
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PRENEED SALES SUCCESS
The gift of simpler follow-ups A simple way funeral homes can start doing effective family service
by Richard Perl
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|
| 27
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ICFA member benefits
A menu of services and products our members receive
|
| 28
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ICFA news
Your #1 source for productive education and networking:
Get the lowdown on Sales, Annual, Cemetery Ops, University & Fall
|
| 30
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ICFA products
ICFM most-requested article packages;
Wirthlin IV, the latest report on consumer attitudes — the 2005 update.
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