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| 6
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President's Letter
To get ahead, get involved
by ICFA President Ray Frew, CCFE
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| 8
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Washington Report
Decision in favor of cemetery stands; Antitrust suits target Big 3, casket companies; Positive IRS ruling
by ICFA General Counsel Robert M. Fells, Esq.
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| 54
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Update
60 Students tackle trend toward abbreviated services
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| 62
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Supply Line
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| 66
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Calendar
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| 68
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Classifieds
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| 70
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Ad index
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| 10
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PRENEED SALES SUCCESS
Finding advertising that works Do you know which medium works best for getting your message across — and how to use it?
part one of three on crafting a successful marketing and advertising campaign
by Tim Thompson
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| 14
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FUNERAL SUPPORT SERVICES
Dealing with trauma scenes When a simple removal is not enough, funeral directors should be able to advise the family on where to turn for help
by Dan Hannan, CHMM
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| 18
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MAUSOLEUM
Green-Wood blends old and new Adding new architecture to an historic cemetery
by Susan Loving
25 Mausoleum maintenance Controlling flowers
26 Mausoleum sales Planning for sales
28 Mausoleum sales First, a master plan
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| 30
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MUNICIPAL CEMETERY
Giving the people what they want: A new cemetery A survey of the citizens of Grand Prairie, Texas, indicated that a new cemetery was needed, so city officials developed one
by Susan Loving
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| 34
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ENTREPRENEURSHIP
A world of opportunity Jack Kidwiler is neither a funeral director nor a cemeterian, but his companies sell urns, markers and vaults in the United States and run a mortuary, cemetery and crematory in the Philippines
by Susan Loving
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| 46
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BLUE-SKY MAUSOLEUM
A work of art to die for Forest Lawn Cemetery in Buffalo, New York, has something unique: The only memorial the public can buy that was designed by architect Frank Lloyd Wright
by Susan Loving
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| 51
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ICFA member benefits
Services and products to make members' jobs easier
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| 52
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Wide World of Sales presents:
'Reality-based selling' Learn more about the 2006 Sales Management & Marketing Conference, January 12-13 at Treasure Island in Las Vegas
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| 53
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Inventory reduction sale
Buy before July 22 and save! The ICFA is moving its headquarters this summer, so smart shoppers will snap up these products at substantially reduced prices in our pre-move sale.
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| 53
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Call for presentations
ICFA 2006 Annual Convention If you'd like to lead a workshop in New Orleans, now is the time to let us know.
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