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July 2007
Table of Contents

Get your ROI Rely on ICCFA

8 President's letter
Everyone has a reason to love mausoleums
By ICCFA President Paul Elvig
10 WASHINGTON REPORT
Capitol hill roundup: Bills that could impact your business
By ICCFA General counsel Robert M. Fells, Esq.
69 SUPPLY LINE
74 UPDATE
74 Museum addition will focus on popes' funerals
75 Beware, report e-mail funeral/burial scam
76 Students rewarded for their passion for a funeral career (not a job)
79 Cemetery Projects save the environment, water and $$$
80 Green Hills helps group send letter to U.S. troops
91 CALENDAR
92 CLASSIFIEDS
94 AD INDEX

12 MAUSOLEUM / MAINTMANCE
Not just another pretty facade Mausoleum wraps around park's work area
by Susan Loving
24 MAUSOLEUM ON THE MOVE
Mausoleum get new home What do you do when a mausoleum stands in the way of a complex change in ownership?

26 PROFESSIONAL DEVELOPMENT
How to speak with more impact Tenchniques you can use to make your presentation Memorable - in a good way
by Todd W. Van Beck
28 GRIEF
There's no quick prescription for grief The idea that there's a timetable for how to deal with grief is wrong
by C. Keith Geense, MDiv, CT
30 MANAGMENT
To draw more business, create more of what families are willing to pay for Funeral directors and cemetians who want to generate higher revenues need to pay attention to differentiation and personalization
by Isard
34 GRIEF
Though the eyes of a funeral director Who gives the funeral director permission to grieve?
by Sarah Barron
36 MAINTENANCE
Making a monument preservation collar What can you do about monuments that aren't standing straight? Rebuild the foundations or, for half the cost, use a monument preservation collar to set things straight
by Nevin Mann
40 OCCUPATIONAL SAFETY
Protect against bloodborne pathogens everyone at your business who might come into contact with bloodborne pathogens needs to be covered by your protection program
by Shannon DeCamp
44 OBITUARIES
Telling Stories: Bringing obituaries back to life When everything from visitation to the graveside service is being personalized today, why most obituaries still fall in the dreaded "cookie cutter" mold? by Camie Leard
48 SUCCESFUL FOUNDATIONS
Coming together to restore Atlanta's historic Jewish burial grounds How a cemetery restored an historic cemetery section
by guest columnist Kevin Kuharic
50 PRENEED SALES SUCCESS
How to tell if your ads are working Figuring out whether your advertising is doing any good is more science than art, if you design your ad campaing right
by Tim Thompson
52 ÉXITO DE VENTAS POR ADELANTADO
Cómo saber si sus anuncios funcionan determinar si su publicidad está reportando algún beneficio, es más ciencia que arte, si usted diseña correctamente su campaña publicitaria
por Tim Thompson
54 FROM THE GROUNDS UP
Becoming Cemetery U (or Funeral U) We hear a lot of talk about the importance of "educating" rather than "selling" the consumer about funeral, cremation and cemetery service. Doing it is easier than you think, if you work with a local roup that offers those community courses retirees and baby boomers love
by ICCFA Magazine columnists "Smitty & Fife" Tom Smith and Tom Pfeifer 56 Coming up with a couse
58 SECURITY
Preenting crime on your property through proper environmental design Changing your landscaping can help reduce vandalism
by Lisa Johnston
80 MAUSOLEUM
Swan point adds mausoleum, chapel and niches
82 Historic Honor
Spring Grove named National Historic Landmark Cemetery and arboretum honored for originating landscape-lawn conept
88 BOOK REVIEWS
Keeping it simple by greening the deathscape: 'Grave Matters: A journey Through the Modern Funeral Industry to a Natural Way of Burial'
89 Home is where the grave is: 'A Fine and Private Place'
89 Historic cemetery comes alive in coffey-table book: 'The Best Last Place: A History of the Santa Barbara Cemetery'
89 Off He Goes, Into the Wild Blue Yonder: 'Grandad's Ashes'
reviews by Brenda clough

ICCFA NEWS
61 New Orleans is ready An invitation to the Wide World of Sales Conference
63 Member Benefits from the convenience of your home or office
64 Fall Management Conference Program Three days of management training and networking
66 Call for Presentations 2008 Convention and Exposition
66 Now Available 2007 Convention CDs
67 Earn CEUs fulfill OSHA regs with online safety courses
67 Product of the month Service$elling tapes by Gar O'Sullivan
67 New CD Provides training on graveside safety

Online
Industry News News gets old fast; read it while it's fresh. The ICCFA staff collects industry and related news stories from all over the world so that you can find it quickly, in one place. Missed something? It's still there, in the archives.

ICCFA news page Stay informed on what's happening at the ICCFA by viewing press releases on upcoming events, new services and products and awards won by ICCFA members.

Association Pipeline Our calendar listings are the most extensive you'll find anywhere. Cemetery, funeral and memorialization meetings all over the world are listed here, with links to state, regional, national and international associations.

Internet Expo Check out the largest online exposition of products for the death care industry. This free virtual tradeshow allows you to search for the cemetery and funeral products and services you need. Links and contact information are included.

Model Guidelines the ICCFA Government and Legal Affairs Committee's 28 model guidelines for state laws and regulations are available online, including Prepaid Contracts and Prepaid Contract Trust Funds.

The Network Join your colleagues for this informal online e-mail community.

   
 

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