A little knowledge is truly a dangerous thing

Todd Van Beck's picture

It has been brought to my attention that a journalist by the name of Brittney P. Laryea of MagnifyMoney recently had a short essay published entitled “7 Lies Your Funeral Home Director Might Tell You.”

Because of my long-time dedication to the funeral profession, and because I love being a funeral director (which possibly Ms. Laryea might not totally understand), this essay caught my attention.

A little knowledge is truly a dangerous thing

Todd Van Beck's picture

It has been brought to my attention that a journalist by the name of Brittney P. Laryea of MagnifyMoney recently had a short essay published entitled “7 Lies Your Funeral Home Director Might Tell You.”

Because of my long-time dedication to the funeral profession, and because I love being a funeral director (which possibly Ms. Laryea might not totally understand), this essay caught my attention.

You Want a Better Response - Energize Your Offer

datadale's picture

If you want to improve results from your marketing, you need to look at your offer. Consumers aren’t stupid - they can see through lukewarm offers. A halfhearted offer will be a turn off, rather than a turn on.

Sure, we all know that the offer is just one leg of the direct marketing stool of success. Mailing list, creative and timing are all important to consider….but the offer is what will make someone pick up the phone, click onto your shopping cart or fill out a BRC.

Take a good look at your campaign and your audience to figure out the perfect offer. Then,

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Telemarketing Tip:

datadale's picture

Telemarketing Tip:
Don’t talk too much on a sales call – You have two ears and only one mouth for a reason

According to Lori Turner-Wilson, CEO and founder of RedRover Sales & Marketing Strategy, you have two ears and only one mouth for a reason. And that is to ask high-impact questions of your prospect and listen intently – since it demonstrates that you have more interest in your prospect’s needs than your own, which improves trust and increases the likelihood of advancing the sale.

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A U.S. District Court in Texas granted an injunction to block controversial new overtime regulations issued by the Department of Labor (DOL) from going into effect on December 1. The new regulations are suspended pending a final judgement by the court.