2017 Annual Convention & Exposition

Click here for a PDF of the registration form




The 2017 Keynoters for the ICCFA Convention are:

ICCFA will offer celebrant training before our Annual Convention this year! April 3-5 at the Westin Nashville. Click here to learn more and to register!

ICCFA Expo Hall

A trip to the ICCFA Annual Convention isn't complete without a visit through the Expo Hall. See the latest products and services in the professional and network with your colleagues, all while enjoying free food and drink!


Grand Opening on Wednesday, April 5 from 4:00 to 7:00 p.m.

Thursday, April 6 from 12:00 noon to 5:00 p.m.

Friday, April 7 from 11:00 a.m. to 2:00 p.m.

Wednesday, April 5th

10:30 am – 12:30 pm

  • Jewish Funeral Directors of America (JFDA) Keynote: To Honor and Respect Rabbi Richard F. Address

2:00 – 2:50 pm – Breakout Sessions

  • How Can Cemeteries Meet the Digital Expectations of Millennials: S. & L. McAllister (PlotBox)
  • Leading a Life of Legacy: Rabbi Cohen (Congregation Agudath Sholom)

3:00 – 3:50 pm – Breakout Sessions

  • Breaking Bad II: Is Your Cemetery Being Used as a Meth Lab? C. Cooke (Evansville City Cemeteries)
  • Engaging Families and Community Partners by Providing Comfort, Information & Support: J. Troyer (Mt. Hope Grief Services)

4:00 – 7:00 pm

  • Grand Opening of Expo Hall and Welcome Reception

Thursday, April 6th

8:00 – 9:30 am

  • ICCFA Annual Meeting

9:30 am – 12:00 pm – General Session with Keynote Speakers

  • 9:30 – 10:50 am – Keynote: Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison - J. Calloway
  • 11:00 am – 11:50 am – Keynote: Building Better Connections in the Digital Age - S. Mattison

5:00 – 7:00 pm

  • Expo Hall Open, including Lunch with Exhibitors and IMSA Happy Hour

5:00 – 6:00 pm

  • First Timers Reception

5:00 – 6:00 pm

  • Pet Loss Professionals Alliance Reception

6:00 – 7:00 pm

  • Education Foundation Reception (ticketed event)

Friday, April 7th

9:00 – 9:50 am

  • Keynote: Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don’t Understand – K. McDonald

10:00 – 10:50 am

  • Keynote: Take the Stairs – R. Vaden

11:00 am – 2:00 pm

  • Expo Hall Open, including Lunch with Exhibitors

2:00 – 2:50 pm – Breakout sessions

  • Garnering Publicity: The Media and You – G. Kamp (Holy Sepulchre Cemetery & Ascension Garden)
  • Planning for Perpetuity: Embedding Sustainability within Laurel Hill Group – C. David Jr. (Laurel Hill Group); J. Anderson (Sustrana), and G. Merendino (Merendino Cemetery Care)
  • Resilience After Loss: The Reflection Effect – A. Gilbert, author
  • Crisis Communication Management – What to Do When Your Brand or Profession Becomes Headline News: J. Clock (Clock Funeral Homes); P. Lemasters, Esq. (Lemasters Consulting)

2:00 – 3:30 pm – Breakout sessions

  • Stumped by Trump? Government & Legal Panel Discussion

3:00 – 3:50 pm – Breakout sessions

  • The New Value Brand: Dominating Marketshare, Creating Experiences – J. Baxley & E. Whitaker (Foundation Partners Group)
  • Natural Burial, the New Generation of Funeral Consumers – K. Kalanick & E. Bixby (Green Burial Council)
  • Survey of 21st Century Cemetery Technology – N. Timpe (webCemeteries.com)
  • The Millennial Workforce: Recruiting Implications & Career Management – M. Jorgensen (Global Recruiters of Cincinnati); M. Jorgensen

3:30 – 4:50 pm – Breakout sessions

  • The Hospice Perspective – How Improved Understanding Can Help Your Firm Better Serve Families Panelists: J. Monahan (Tidewell Hospice); G. Stansbury (InSight Books and Institute); and K. Medici Shelquist (Homesteaders Life Company)

4:00 – 4:50 pm – Breakout sessions

  • Expand Your International Sales with a Little Help from Uncle Sam: W. Lawton (U.S. Department of Commerce)
  • Legal and Property Interests in Burial Places: T. March (Wake Forest University School of Law)
  • How to Create Preneed Opportunities for Your Funeral Home Through Your Pet Loss Business: J. Clock (Clock Funeral Homes)
  • How to Protect & Grow Your Funeral and Cemetery Trust Assets and Why You Should Turn Off CNBC!: P. Gottlieb (Regions Bank)

Saturday, April 8th

9:00 – 9:50 am – Breakout Sessions

  • Pet Cremation Standards (PLPA) Richard R Hobart DVM, Senior Partner, Pembroke Animal Hospita

  • Radioactive Decedents: What is the Risk? Glenn M. Sturchio, PhD, Radiation Safety Officer, Mayo Clinic & Daniel Alan Crutchfield Jr, Grad Student, University of North Florida

  • Perpetual Solutions for Perpetual Care Cemeteries W. H. “Bill” Williams Jr, President and CEO Funeral Services, Inc. (FSI)

  • Shaping the Future One Relationship at a Time Michael J. Watkins, CFSP, CCO Vice President, Operations & Compliance The Signature Group

  • Litigation Avoidance Techniques Steven H. Gurnee, Managing Partner & John A. Mason, Partner, Gurnee Mason & Forestiere LLP

10:00 – 10:50 am – Breakout Sessions

  • iCremation: A Legal Look at the Online World of Cremation Poul Lemasters Esq, Lemasters Consulting LLC

  • The Rise of the Micro-Cemetery Christopher Keller, Vice President, French Funerals-Cremations & Sunset Memorial Park

  • Something Borrowed from the Bridal World Dale Amundsen, Celebrant, Officiant, Ceremony Masters Ltd

  • Just When You Think You Have Arrived, Someone is Moving the Destination Douglas Gober Jr, President/Owner, Gober Strategic Capital

10:00 – 11:50 am – Breakout Session

  • Getting to “Yes” with Your Veterinarian and Loving Selling Along the Way (PLPA Workshop) Ed Albertson, Partner, Carew International

11:00 – 11:50 am – Breakout Sessions

  • Setting a New Standard: The Cremation Arrangement Néctar Ramirez, Director of Customer Training, Batesville Casket Company

  • Turning a Small Town Cemetery into a Big Time Asset: Part II, Erin Whitaker, Senior Director, Operations Integration, Foundation Partners Group

  • Best of Breed 2017: How to Thrive in a Fragmented Funeral Market Paul Seyler, President, Competitive Resources

  • The 10 Biggest Human Resources Mistakes in Funeral Homes & Cemeteries Stephanie Ramsey, Human Resource Director/Client Service Representative, The Foresight Companies, LLC

12:00 – 12:50 pm – Breakout Sessions

  • Pet Loss Professionals Alliance (PLPA) Best Practices Hour

  • Anatomy of a First Call Poul Lemasters Esq, Lemasters Consulting LLC & Cole Imperi, Owner & Creative Director, Doth Brands

  • Cemetery Master Plans & Section Development Require a Team Effort, David Crispin PE, PLS, Sr. Associate, BSC Group Inc & Thomas Daly, CCE, Founder & Managing Partner, Cemetery Helpful Solutions

  • Our Why of Being: Where the Healing Begins John T. McQueen, CFSP, President/CEO, Anderson-McQueen Funeral Homes & Cremation Tribute

  • Prudent Management of Endowment Care Funds

  • Pat Severo, Managing Director, Financial Advisor, RBC Wealth Management

1:00 – 2:30 pm

  • State Association Luncheon (ticketed event)

6:00 – 7:00 pm

  • Closing Reception

7:00 – 8:00 pm

  • Memorial Service

8:00 – 11:00 pm

  • Closing Dinner


We are happy to announce the host hotels for next year's Convention. All keynotes and breakout sessions will be held at the Music City Center. PLEASE NOTE: If a hotel is marked as sold out, there is always the possibility that someone will cancel their reservation. Please be sure to check back at these hotels from time to time; a room could open up at any time!


Academy of Professional Funeral Service Practice • ANA Caskets • Answering Service for Directors (ASD) • Assurant • Batesville Casket Co. • Biondan North America  Blackstone Cemetery Development • C&J Financial • Carrier Mausoleums Contructions Inc. • Cave Hill Cemetery • Clearpoint Federal Bank & Trust • Creedy & Co. • Davey Tree • Disrupt Media • Eckco Products • Everdays • Forest Lawn Memorial-Parks & Mortuaries • Foundation Partners • Gibraltar Remembrance Services • Global Atlantic Financial Group • Global Recruiters • Guerra & Gutierrez Mortuary • Hillside Memorial Park & Mortuary • Independence Trust Co. • J. Stuart Todd, Inc. • Johnson Consulting Group • LA Ads • Legacy.com • Madelyn Co. • Matthews Memorialization • Memorial Business Systems Inc. • Merendino Cemetery Care • NGL Insurance Group • NOMIS Publications Inc. • NorthStar Memorial Group • PlotBox • Precoa • Regions Bank • Rick Miller • Service Corporation International • Sich Casket Co. LTD. • Spring Grove Cemetery & Arboretum • Star Granite & Bronze • StoneMor Partners LP • The Gardens at Gethsemane The Signature Group • Tribute Companies • Trigard • UPD Urns • Wilbert Funeral Services


Are you interested in sponsoring at the Annual Convention? Click Here or Contact Kelly Spann at kspann@iccfa.com for opportunities!