Does your direct mail measure up?

datadale's picture

40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up?

Creating direct mail that works is one of the biggest challenges faced by marketers. There are lots of great ways to create an interesting and irresistible piece of Direct Mail both in appearance and content.

Here are 6 great ways to make your direct mail content interesting, irresistible, personal and thought-provoking, which will direct people to your site and generate dollars.

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Physical Mail Predicted to Increase in 2017

datadale's picture

All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.

The key to success remains using finely-tuned mailing lists along with copy & offer specifically created for that target group.

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A good website is vital…and not as easy as pie

datadale's picture

I do a lot of consulting with small business owners who are looking to improve their business. I tell them there are 3 must-haves to succeed in business.

• A Business Plan – to focuses on goals and how to reach them
• A Financial Plan – to plot to review budget
• A Marketing Plan – to get the word out and drum up the business.

My job is the marketing plan:

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A little knowledge is truly a dangerous thing

Todd Van Beck's picture

It has been brought to my attention that a journalist by the name of Brittney P. Laryea of MagnifyMoney recently had a short essay published entitled “7 Lies Your Funeral Home Director Might Tell You.”

Because of my long-time dedication to the funeral profession, and because I love being a funeral director (which possibly Ms. Laryea might not totally understand), this essay caught my attention.