Lillian Elizabeth “Ma” Green was a long-serving faculty member of the L.A. College of Anatomy, Embalming, and Sanitation, which became the California College of Mortuary Science, and is now known as Cypress College. She served as President and Vice President of the first two institutions, respectively. She also helped found the California Embalmers Association as their first Vice President. Despite her years of teaching and service, there are no articles or books honoring her life.
Do It Again…and Again because in marketing, repetition counts!
Research has shown that direct mail efforts truly become effective not after the first, not after the second, but after the THIRD mailing to the same prospect list. The more times you send a postcard / direct mailing to a recipient, the more likely they are to take action.
I always tell my customers that direct mail is not an event but part of a marketing strategy that takes the company’s goals and budget into consideration.
So, when’s the last time you got a letter in the mail?
If you’re like most people, the answer is not often. That’s not conjecture either. As I’ve written about elsewhere, the “amount of mail sent annually in the United States declined from 213.1 billion pieces in 2006 to just 154.2 billion pieces in 2015. That’s almost a 30% drop inside ten years.
That decline means opportunity, for you, as a business owner. If you need some additional convincing, here’s why you should start sending your prospects―regardless of your industry―some good old snail mail.
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up?
Creating direct mail that works is one of the biggest challenges faced by marketers. There are lots of great ways to create an interesting and irresistible piece of Direct Mail both in appearance and content.
Here are 6 great ways to make your direct mail content interesting, irresistible, personal and thought-provoking, which will direct people to your site and generate dollars.