All of the marketing pundits agree that the forecast for 2017 will bring the triumphant return of physical mail. Companies will begin to cut through the abundance of digital media noise by sending their customers unique, physical mail pieces, hoping to stand out from the crowd.
The key to success remains using finely-tuned mailing lists along with copy & offer specifically created for that target group.
I do a lot of consulting with small business owners who are looking to improve their business. I tell them there are 3 must-haves to succeed in business.
• A Business Plan – to focuses on goals and how to reach them
• A Financial Plan – to plot to review budget
• A Marketing Plan – to get the word out and drum up the business.
My job is the marketing plan: https://www.datamangroup.com
If you want to improve results from your marketing, you need to look at your offer. Consumers aren’t stupid - they can see through lukewarm offers. A halfhearted offer will be a turn off, rather than a turn on.
Sure, we all know that the offer is just one leg of the direct marketing stool of success. Mailing list, creative and timing are all important to consider….but the offer is what will make someone pick up the phone, click onto your shopping cart or fill out a BRC.
Take a good look at your campaign and your audience to figure out the perfect offer. Then,
Don’t talk too much on a sales call – You have two ears and only one mouth for a reason
According to Lori Turner-Wilson, CEO and founder of RedRover Sales & Marketing Strategy, you have two ears and only one mouth for a reason. And that is to ask high-impact questions of your prospect and listen intently – since it demonstrates that you have more interest in your prospect’s needs than your own, which improves trust and increases the likelihood of advancing the sale.