Mike Hays Article: How to grow a new sales culture
Mike Hays defines the reality of sales in the 21st Century and the need to accept change. Though I have authored several articles on the topic I believe Mike has captured and reported on the reasons that require change and proscribes how to achieve it.
Management and sales directors would do well to read and consider the concetps and recommendations Mike offers. Without accepting change the market place will pass us by acknowledging our dismissal of competition in this new environment.