Take The Next Step for Your Business

NEWS RELEASE: STERLING, VA-What is The Next Step for your business? When you look at the changes taking place in the cemetery, cremation and funeral service profession, do you project a drop in your company's future services and income? Or are you discovering opportunities for new initiatives and revenue streams?

Join more than 1,500 of your colleagues who will take "The Next Step" toward success at the ICCFA 2010 Convention & Exposition, March 10-13 at the San Antonio Convention Center and Grand Hyatt, San Antonio, Texas.

The ICCFA Convention educational program will bring in six keynote speakers from outside the industry selected specifically for the expertise they bring in the areas of market research, business development, technology, marketing and public speaking. In addition, the Convention will offer educational tracks on today's most critical issues, drilling deeply not only into the "what" but the "how" of each:

  • Competing as an independent
  • Cremation arranging
  • Event planning
  • Sales and marketing
  • Serving the Latino community
  • Green funerals and burials
  • Implementing new technologies
  • Embalming

Below are just a few of this year's 50+ presentations:

Keynote Address: "The Customer of Tomorrow." Strategic marketing consultant Rhonda Harper will share the results of her original market research, commissioned by the ICCFA specifically for this Convention, revealing how to position your company today to reach the customer of tomorrow. Harper is a former vice president of marketing and strategy for Walmart and Sam's Club and previously worked in brand management, marketing and promotion for Warner-Lambert and Nabisco.

Keynote Address: "Secrets of Marketing to Women." As co-founder and publisher of PINK, the nation's only magazine, Web site and events firm designed exclusively for professional women, Genevieve Bos has a unique vision for developing business practices, marketing messages and outreach efforts that truly connect with women.

Keynote Address: "Facebook May Not Be the Answer." The Web has become increasingly interactive and "social." What does this mean for funeral homes and cemeteries? How can your company project itself online and build community without wasting a lot of time and money? Ze Frank, an award-winning Web writer, programmer and strategist, will bring his extensive experience and proven instinct for building a successful Web presence to bear on this industry.

"Marketing to Non-Profits and Seniors." In this highly interactive session, Laura Markey, president of Bay Gardens Funeral Homes and Bayview Cemetery, Crematory and Mausoleum in Hamilton, Ontario, will share her company's highly successful marketing and public relations efforts. Participants will learn how to attract not-for-profit groups and organizations to their businesses; develop their own volunteer resources in the areas of bereavement, special events and ambassadors; brand a seniors lunch; and take advantage of the public relations opportunities generated through these programs.

"Hosting Receptions: A Caterer's 'Insider' Advice." Troy Wood, director of catering for the Grand Hyatt San Antonio, will share an inside perspective on catering contracts, including the questions you need to ask, the expectations you should have and the negotiations you can make to ensure your events are a success for your families and your business. Whether you hire a caterer to host events in your own facility or hold receptions at a local hotel, you won't want to miss this session.

"Marketing to the Mexican Community." Guerra & Gutierrez Mortuaries is the largest family owned mortuary in East Los Angeles, with three locations serving over 1,000 families each year. Much of their success can be attributed to their firm's strong appeal to the area's large Mexican population. In this session, Anthony Guerra and Richard Gutierrez will share their insights into attracting and serving this community.

The 2010 ICCFA Expo will be the association's largest ever, with more than 350 supplier booths showcasing thousands of the newest products and services available to the profession. With free food and beverage service available at all Expo functions, the ICCFA offers the most exciting and productive trade show in the profession.

Additional highlights of the Convention include the first annual Pet Loss Professionals Alliance Conference, a special "Leadership Worth Following" luncheon, and extensive educational tracks on implementing technology and green funerals and burial.

Complete details and registration materials will be available in late November at www.iccfaconvention.com or by calling 1.800.645.7700.