ICCFA 2011: Guy Kawasaki to Share 'The Art of Innovation'

Guy Kawasaki, best known for his work turning Apple into a successful and beloved brand in the mid-1980s, knows what it takes for a company to capture the hearts of its customers, to take on seemingly unbeatable competition and to create its own “Bright Future.”

In his opening keynote address at the ICCFA 2011 Convention & Exposition, he’ll examine "The Art of "Innovation" -- the process cemeteries and funeral homes need to undergo if they are to reinvent themselves and their ability to serve the marketplace of tomorrow. He’ll use his experience working with Apple and studying dozens of world-class companies to lay out the strategic steps needed to create new products and services, and he’ll provide specific examples of how to do this within our industry.

In his own words, Kawasaki says his presentation is “ideally suited for events whose purpose is to set new standards of excellence and change the world.” If your company is ready to be a part of something that significant, that meaningful, you won’t want to miss the ICCFA 2011 Convention & Exposition.

Guy Kawasaki, former chief evangelist for Apple, is the co-founder of Alltop.com, an online “magazine rack” of popular topics on the Web and is a founding partner at Garage Technology Ventures. He is the author of nine books, including “Reality Check,” “Rules for Revolutionaries,” “How to Drive Your Competition Crazy,” “The Art of the Start” and “Selling the Dream.”

 A regular columnist for the American Express Open Forum and for Entrepreneur magazine, he holds a bachelor’s degree from Stanford University and an MBA from UCLA.

Make plans now to attend the ICCFA 2011 Convention & Exposition, March 8-11 at Mandalay Bay in Las Vegas, Nevada.

And stay tuned, because tomorrow we'll announce two additional keynoters for the 2011 Convention.