Do not be just an Exhibitor be an Attendee too! 02.17.2010

Rick Platter's picture

Dear ICCFA Exhibitor:


With the show just a few weeks away I want to remind you about one of your important opportunities at the 2010 ICCFA Convention and Exposition. I strongly urge you to attend the workshops and keynote addresses. In fact, it is not an exaggeration to say you are missing out if you do not take advantage of the information available to you at these sessions.


Over the past few years ICCFA has taken a number of steps to help our exhibitors have a more worthwhile experience at the Convention, including how-to information about exhibiting, and programming designed especially for you. This year, the program as a whole is so comprehensive that much of the material will be relevant for attendees and exhibitors alike.


For instance, you do not want to miss Dr. Nick Morgan's keynote address on “Authentic Communication.” Dr. Morgan is one of the most sought after public speaking coaches in the world and this is a topic you will benefit from during the Convention week as well as back in your day-to-day business. The keynotes by Rhonda Harper (“The Customer of Tomorrow”), Genevieve Bos (“Marketing to Women”), Ken Gronbach (“The Coming Demographic Storm”) and Technology Track keynotes Tara Hunt and Ze Frank should all be considered “can't miss” for the benefit of your business. I urge you to ensure that either you or someone from your company attends each of these.


And then there is the extensive array of workshops. In addition to Technology, the tracks on Pet Loss, “Green” Services, Event Planning, Competing As An Independent, and all the other topics, represent the true cutting edge of issues within our industry. You owe it to yourself and your business to be well informed in these areas.


What better way to learn more about your customers’ needs, wants and concerns than to attend the same events as them? I look forward to seeing you in San Antonio.



Rick Platter

Supplier Relations Manager


P.S. Remember, there is more to our Expo than just exhibiting, great food and beverages, attendees and atmosphere. There also is a huge opportunity to learn about our industry and your prospects. So be more than an exhibitor - be an attendee, too!