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ICCFA Industry News 2.2.2016

Rick Platter's picture

Funeral Directors & Sales Managers: How are You Marketing At-need?

datadale's picture

Successful At-need marketing requires strong branding and high visibility in the marketplace.

While this is typically not product for a direct mail campaign, at-need services should be prominent in any mailing sent out by a funeral chapel or cemetery.

Key Lead Generators for At-Need :

1. A solid PPC campaign, targeted to the local area, which would enable people in need
to quickly and efficiently find your cemetery/funeral home on their mobile phones and click to call.

2. High speed, mobile compatible destination website.
How does your site look on a mobile device? Remember, people will need to find your cemetery or funeral chapel from their homes or a hospital – they will be using their mobile phones. If your site doesn’t load quickly, people will drop you like a hot potato. This is vital to your businesses’ success. Engage a web developer to do this for you and do it right.

3. Developing quality content to increase SEO & drive prospects to your site. This is your opportunity to provide information that might be of interest to your families or to your community. Examples could include:

• A roundup of links to relevant community news, either weekly or monthly.
• Answers to client families’ frequently asked questions about your funeral home and funeral services.
• Topics that dive into issues they might want to consider, such as personalized services or what options are available to them.
• Grief & healing advice – answer some common questions surrounding grief in a Q&A form.

4. Do you have a blog? – You can be creative. Write a post titled “10 Ways to Celebrate Your Loved One’s Life” and include some of your service as examples. Or, you can “curate” content. For example, there was an article this past weekend in the NY Times about taking funeral services to the home.
You might also want to consider using “guest bloggers” – maybe someone from a local hospice might shed some light onto their services.

5. Billboards – Billboards can be excellent, well-priced exposure. You want visibility. You want your Chapel or cemetery’s name front & center.

6. Presence at Community Events, festivals
You want to expose as many people as possible to your Cemetery and Funeral Chapel. This is an opportunity for you to be noticed at Chamber of Commerce programs, art fairs, home shows. You are not only strengthening your brand as a pillar of the community, but taking advantage of a great opportunity for you to collect leads for Pre-need.

7. Creating Community Events at Your location
Your goal is to expose members of your community to your facilities. You might want to offer events that give something back to your community and still be aligned with the services you offer:

• Deepening your relationship with client families by holding grief and healing events to help them face their feelings.
• Hosting events at hospices and assisted living facilities.
• Holding pre-planning meetings to help client families “start the conversation” about their end-of-life decisions.

8. Build relationships – Network, network, network. You want to make friends at hospitals and hospice. You need the clergy in your area to be familiar with your facility and services. You want members of the local police, fire department and EMTs to be able to share your name & phone #. These are people who are on the front line when a death occurs and can refer your services

Dataman Group in Boca Raton, FL works with sales managers, marketing directors and owns of Cemeteries and Funeral Chapels across the United States, providing lists for Pre-Need lead generation and Final Expense prospecting. DataDale will be speaking on Lead Generation at the annual ICCFA convention in New Orleans in April, 2016. Go to http://www.datamangroup.com for information.

In Memorium – Kobe Filhaber

datadale's picture

Kobe Filhaber passed away on January 11, 2016 after a lengthy illness. He was an excellent dog and our hearts ache with loss.

Kobe was the Chief DataDog on the Dataman Group Canine Staff. He took his career very seriously and never missed a day at the Dataman Group office

Kobe was very busy at work. His responsibilities ranged from meeting & greeting clients, supervision of all the DataDogs at mealtimes, accompanying Ed to the bank and on a wide array of errands as well as mail pickup & delivery.

As Chief DataDog, Kobe was in charge of the Dataman Group Canine Training Program. He truly imprinted his paw prints on Kaycee Filhaber, his sister, full-time companion and best friend and part-timer, Nadi Erasmous. Kobe was also mentoring and training our youngest DataDog, Dez Filhaber who we expect to assume some of Kobe’s duties in the Office.

Kobe was truly the Big Dog on campus. He was a handsome devil with a penchant for chasing birds, barking at the landscapers and blocking the­­­­­­­­­­ Dataman Group entry door. But there is no question that his favorite activity was being with Kaycee. They were together 24/7 – lying together on the floor mat in front of the door, strolling side-by-side on long walks, and sleeping together in bed curled up like 2 shrimp. We mourn alongside her.

The Dataman Group flag is at half-mast. We all miss him so much.

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