John Callaghan: 7 Steps for Developing a Strategic Marketing Plan [audio]
Seminar: "7 Steps for Developing a Strategic Marketing Plan"
From the 2012 ICCFA Annual Convention
T. Boone Pickens once said, "A fool with a plan can beat a genius with no plan."
Effective marketing starts with a solid marketing plan. In this session, John Callaghan will take you through the strategic planning process so you can begin to eliminate the guesswork from marketing and advertising efforts:
• studying your customer
• identifying target markets
• crafting and honing your messages
• selecting media (both online and offline)
• social media strategies
Discover how to leap ahead of your competitors and cultivate a loyal customer base.
John Callaghan is founder of FuneralSuccess.com and is president of Customer Driven Marketing Inc. He is author of "Strategic Marketing Plan for Funeral Service Professionals."
Any handouts from this presentation are included in the download or on the CD.