Lajos Szabo: Connecting with Customers Through the Web [audio]
Seminar: "Connecting with Customers Through the Web"
From the 2012 ICCFA Annual Convention
Is your web presence just that: a "presence”? Or is it an integral part of your business? Does it fit into your overall vision for your company? Does it facilitate lasting connections with potential customers? Does it contribute to your bottom line?
Bring your smartphone to this highly interactive session as Lajos Szabo demonstrates how you can use technology to connect with your community in ways never before possible. He'll share his experiences at Schoedinger Funeral and Cremation Service, including successes, mistakes made, good and bad investments, and lessons learned. Find out how to leverage your website, capture funeral shoppers, make sense of social media and more.
Lajos Szabo is chief strategy officer at Schoedinger Funeral and Cremation Service, which operates 14 funeral homes in central Ohio. A licensed funeral director and an architect, his portfolio of work includes PMP Rooms, Cut Caskets, Meaningful Memories, Funeral of the Future research and several U.S. patents specific to the funeral service profession. Recently, Lajos and the Schoedinger organization created a virtual funeral home business model named Funeral Choices.