Nick Timpe: Marketing Your Cemetery Online (and on Smartphones) [audio]
Seminar: "Marketing Your Cemetery Online (and on Smartphones)"
From the 2012 ICCFA Annual Convention
Baby Boomers are shifting to the digital world as their primary source of information. Companies who meet them there will find great opportunities.
What's different about marketing to Boomers online? Nick Timpe will dissect the distinctive qualities that define Boomer Internet use and show how you can best meet their needs and promote your cemetery online. In addition, he'll explore the unique advantages you have as a cemetery for marketing to Boomers through their smartphones.
Nick Timpe is director of sales and marketing for webCemeteries.com in Virginville, Pennsylvania. He is founder of the American Legacy Initiative, a not-for-profit organization dedicated to preserving and publishing the legacies of individuals interred at small cemeteries across America.