Lead Generation Innovations DVD, Volume I


Lead Generation Innovations DVD, Volume I

A compilation of presentations from the ICCFA's Wide World of Sales Conference, this DVD offers advice and firsthand experience on setting up and conducting effective group seminars, community events and consumer trade shows, including:

  • How to attract people to these events
  • Establishing the desired tone for a group presentation
  • Creating a sense of urgency during a group presentation
  • Forming and leading an effective event-planning team
  • Five steps to creating a successful event
  • Researching and booking expositions
  • 14 keys to a successful booth
  • Dos and don’ts for staffing your booth
  • Five places your company name should appear at every show
  • Effective giveaways
  • Following up on show leads

Handouts include a six-step guide to prepare for group presentations, information on how to promote and present your seminars, samples of community programs and detailed tips on getting leads at an exposition.

Price: ICCFA Members $30; Non-Members $40 (you must be logged in to receive member discount price)

Price: $40.00