Fall Management Conference

Conference Hotel

$169 per night room rate
~30 minutes from Tucson International Airport (TUS)

This four-star, four-diamond resort is nestled in a valley of the Catalina Mountain Range and offers spectacular views of natural beauty. It was included on Travel + Leisure’s 2014 list of the Top 50 Hotels for the World’s Best Family Travel, while its Lakeside Spa was named one of Conde Nast Traveler’s Top 100 Resort Spas. Free wireless Internet in hotel rooms and public spaces. Make your reservation by calling 1.800.234.5117 by August 31 and ask to be included in the ICCFA Fall Management Conference room block.

Golf Tournament

Wednesday, September 30, from 1 to 5 p.m.

The Ventana Golf & Racquet Club offers a Tom Fazio-designed championship 18-hole golf course designed to blend into the Santa Catalina Mountains’ natural features. Weaving through desert cacti and scenic canyons, the course embodies the character of the Sonoran Desert landscape, as well as a unique variety of desert fauna.

The tournament again offers a $50,000 hole-in-one contest. There will also be a hole-in-one competition on any Par 3 hole, with the prizes being your choice of an LCD television, Callaway golf irons or airline tickets to anywhere in the continental United States.

Ticket: $130


Tennis Tournament

Wednesday, September 30, from 1 to 5 p.m.

Prefer to swing a racquet than to pick up a club? Join us for some friendly doubles matches among peers at the resort’s lakeside tennis club.

Ticket: $20


Matthews Int'l. Corp.
StoneMor Partners, LP
Service Corporation International
Carriage Services
Forethought Life Insurance Company
Batesville Casket Company, Inc.
Forest Lawn Memorial-Parks & Mortuaries
Regions Trust
Foundation Partners
Guerra & Gutierrez Mortuary
Johnson Consulting Group
Spring Grove Cemetery & Arboretum
The Signature Group
Cypress Lawn
Homesteaders Life
Live Oak Bank
Aurora Casket Company
Families First Funeral Care & Cremation Center
Inglewood Park Cemetery
Los Parques
Merendino Cemetery Care
National Guardian Life Insurance Company
Northstar Memorial Group
Funeral Directors Life Insurance Company (FDLIC)
Funeral Services Inc.
Gibraltar Remembrance Services, LLC
Hillside Memorial Park & Mortuary
Independence Trust Company
Premier Care of Florida
The Whitmore Group
American Funeral Financial
Gethsemane Cemetery & Memorial Gardens
Memorial Business Systems
The Tribute Companies, Inc.
Williams Funeral Home
Flowers for Cemeteries Inc.

The ICCFA Fall Management Conference provides a forum for owners, executives and managers to meet to discuss the challenges and opportunities available in our profession. Speakers from both inside and outside of the industry provide guidance on leadership, management, business acumen and financial issues affecting companies in today's business climate. The event is held in a resort setting.


Click here to secure your spot now to be mentioned in the mailed invitation program.





Wednesday, September 30

Registration Desk Open 2 to 7 p.m. in Foyer B

ICCFA Board Meeting
Kiva B
8:30 to 11:30 a.m.

Fall Management Golf Tournament
Golf Staging Area/Mountain Course
1 to 5 p.m.

Fall Management Tennis Tournament
Tennis Courts
2 to 4 p.m.

Welcome Reception
Bill's Grill Poolside Patio
6 to 7:30 p.m.



Thursday, October 1

Registration Desk Open 7:30 a.m. to 5 p.m. in Foyer B

Breakfast & Coffee
Grand Ballroom Foyer
7:30 to 8 a.m.

The Blue Ocean Strategy in Action
Ballroom BC
8 a.m. to 5 p.m.


  • 10:30 to 11 a.m.
  • 3:30 to 4 p.m.

Lunch (on your own): Noon to 1:30 p.m.
What is the Blue Ocean Strategy (BOS)?

Well, most businesses operate in a Red Ocean—an ecosystem where you succeed by drawing blood from your competition. The market is often overcrowded with shrinking profit margins and limited growth opportunities. In a Blue Ocean, you create new markets instead of competing in existing ones. In the process, you stand apart, energize your company, take advantage of the higher profit impact that comes with creating new market spaces, yet keep costs low.
BOS has researched over 150 successful and failed new market creations over the past 100 years across 30 industries. What they have found are systematic patterns that separate successful, market-creating moves from market-competing strategies.

The day-long workshop will be broken down into five, one-hour interactive lectures followed by group work and discussion after each lecture. You'll be given real world examples and use the four tools proposed by the BOS during the working sessions: Eliminate, Raise, Reduce and Create.

About the Workshop Leader
In his role as senior global consultant and practice director for the Blue Ocean Strategy Network, Jason Hunter has lead successful strategy development initiatives to some of the world’s most recognizable organizations, including KPMG, Danone, Pearson PLC, Toshiba, General Electric, Samsung, L’Oreal, Vivendi and the World Bank. Currently, he is leading a White House initiative focused on dramatically raising the value proposition of American higher education.

As an executive senior fellow with INSEAD (a graduate business school with campuses in Europe, Asia and the Middle East), he teaches strategy, innovation and leadership to executives at many of the world’s leading business schools. In this position, Hunter has worked closely with Professors W. Chan Kim & Renée Mauborgne in the development of the family of practical tools and methodologies behind Blue Ocean Strategy & Value Innovation.

At INSEAD he has taught strategy, innovation and leadership to approximately 1,000 executives and senior managers annually from the world’s largest companies.

Kiva Patio
6 to 7:30 p.m.


Friday, October 2

Government & Legal Affairs Breakfast
Ballroom BC
7:30 to 8:45 a.m.

There’s no “baloney, ham or big cheeses” on the menu of our Government & Legal Breakfast—just healthy portions of important news you can use on taxes, labor law and litigation that can affect your business. There’s a seat reserved for you, so don’t miss it! The panel will be moderated by Irwin Shipper, CCE, ICCFA government & legal affairs committee chairman, and will include specialists in various fields of law and regulation. Bring your questions to serve as the dessert.

Creating a Culture of Candor and Change
Ballroom BC
8:45 to 10:15 a.m.

Contrary to conventional leadership wisdom, leaders are less the architects of change and more the facilitators of change from within. Leaders must develop a vision that inspires and motivates, and then they need to create a culture where change is facilitated through open information sharing, encouraging experimentation, and rewarding initiative. Key principles in this talk will include:

  • Barriers and resistance to change and how to overcome them
  • Benchmarking from outside your industry
  • Reinforcing change initiative and accepting inevitable change failures
  • Importance of leaders asking for help from within

This change leadership is different in that it requires a different magnitude of leadership capabilities. As a matter of fact, a leader embarking in a blue ocean or large-scale change activity is required among other things to:

  • Focus on the specific acts and activities that the leader needs to display to engage the organization through change (be a role model for the change)
  • Connect to the industry and benchmark outside the industry for instances of successful change
  • Create empowered leadership across the entirety of the organization by asking for help from within
  • Cultivating a culture of transparency so that resistance to change and fear can be addressed and resolved.

About the Speaker
Dr. Stephen W. Gilliland holds the Arnold Lesk Endowed Chair in Leadership and is professor and head of the Management and Organizations Department in the Eller College of Management at The University of Arizona. He is also the Associate Dean for Executive Education for the Eller College and the Executive Director of the Center for Leadership Ethics. He previously served as vice dean for the Eller College. Prior to moving to Arizona, Stephen received degrees from the University of Alberta and Michigan State University (PhD 1992) and was on faculty at Louisiana State University.

Stephen’s research examines the fairness of management practices and policies, corporate greed, and ethical decision making. Through this merging of psychological, social, and managerial issues, he has authored over 50 journal articles and book chapters. He has edited seven books in the series Research in Social Issues in Management. Stephen is Fellow in the Society for Industrial and Organizational Psychology (SIOP) and in 1997 received the Ernest J. McCormick Award for Early Career Contributions from the same organization.

Stephen has taught numerous courses on human resource management, strategic management, change leadership and general management. He also developed courses on social entrepreneurship and healthcare entrepreneurship. Stephen has consulted with small and large, public and private organizations on projects that have involved strategic planning and implementation, executive team leadership, and business plan development. He has developed leadership education programs for executives in healthcare, financial industries, and public sectors.

Ballroom BC
10:15 to 10:30 a.m.

Wholehearted Leadership for Employee Engagement
Ballroom BC
10:30 a.m. to Noon

"Wholehearted Leadership" drives higher levels of service, productivity, quality, and ultimately, sales and profits. Besides being entertained, this keynote session will provide you with actionable advice to transform average groups into high-performing teams:

  • Build trust through authenticity
  • Improve communication with transparency
  • Generate massive employee engagement
  • Turn "task managers" into "people leaders"

Kevin Kruse offers a detailed antidote to the worldwide leadership crisis, based his own experience and global research:

  • Successful, serial entrepreneur who built and sold several companies
  • Winner of both Best Place to Work and Inc. 500 awards for fast growth
  • Author of New York Times, Wall Street Journal and USA Today bestselling books on the topic of employee engagement and leadership
  • Findings based on one of the world’s largest employee surveys—10 million workers in 150 countries.

Kruse will share what it takes to become an authentic, "Wholehearted Leader" who generates massive employee engagement.

About the Speaker
Kevin Kruse is a successful entrepreneur and co-author of the bestselling book, We: How to Increase Performance and Profits Through Full Engagement, which was named one of the top leadership books in 2011 by 800-CEO-Read. Based on real-world experience and surveys of over 10 million workers it reveals how leaders who foster an environment for growth, recognition and trust will generate massive emotional commitment and buy-in from team members.
His newest book, Employee Engagement 2.0, provides a detailed action plan that turns "task-managers" into "people-leaders." Kruse’s mission is to convince everyone that wholehearted leadership for employee engagement is the key to unlocking both dramatic business results and to improve health and relationships for individuals.
He is the founder of ACI, Axiom, Krū Research and was a senior executive at Kenexa. He is currently an investor and board member of Team Capital Bank and member of the Delaware Crossing angel investor group.
Kruse has written over 100 articles for various publications on topics related to employee development, leadership, and marketing. He is a former columnist for Chief Learning Officer magazine and has been interviewed by dozens of publications including Fortune, Upside, Training, HR Magazine, HR Executive, Corporate University Review, Training & Development and others. He also lectures to associations and corporations around the world on the new world of work and business excellence.

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