About PLPA



Membership in the ICCFA and its Pet Loss Professionals Alliance is open to any individual, firm or corporation that offers pet loss services to consumers or that provides supplies and services to pet loss service providers. Learn more>>>

For veterinarians and veterinarian support staff only: You may purchase a one-year subscription that will allow you access to PLPA communications and some benefits. Learn more>>>



Quotes About PLPA

"I wanted you to know how great it is to be involved with PLPA. I have learned so much and feel like our families are getting more out of our services than before. Thank you." —Alex Lensing, Faithful Companions, Iowa City, IA


None of us want to think about it, but planning ahead allows us to think more clearly about our pet's end-of-life arrangements and assure that it is a meaningful tribute. Click here to download the free PLPA Guide to Planning Ahead.

Pet loss professionals: You may also order glossy hard copies in packs of 100 by clicking here.

All content included in this publication is ©2013, Pet Loss Professionals Alliance

Annual Pet Loss Profession Survey Results

PLPA members can download the results of the Pet Loss Profession Survey below.

PLPA Mission Statement


The Pet Loss Professionals Alliance is committed to being an educational resource to its members. The membership, including pet loss suppliers and pet death care facility operators, will be dedicated to the respectful and dignified treatment of those pets entrusted to us. We will do this through the creation of programs to profitably meet the changing needs of the pet death care industry and our process partners in the areas of cemeteries, crematories and pet loss facilities, as well as the creation of standards to willfully meet our customers expectations.

The PLPA’s commitment to its membership is to assist in:

  • Foster positive consumer relationships by promoting high ethical standards

  • Encourage our members to promote the dignified and respectful care of the pet bodies

  • Promote cemeteries, crematories and memorial centers as respectful resting areas and as a place of lasting tribute to the memories of our beloved pets

  • Provide services, products and educational opportunities with an emphasis on those resources that members cannot as effectively provide for themselves.

  • Be proactive in leadership on legislative, regulatory and legal issues

  • Create mutually beneficial relationships with state, regional, international and allied associations

  • Provide members the opportunity for growth and recognition through participation in the ICCFA

Obligations of Membership in PLPA

Members of the PLPA recognize that we have special obligations to the pets, families and other businesses that we serve. As guardians of pets in death, we pledge:

  • To care for the remains of those entrusted to us with dignity, respect and professional skill, whether at a clinic, funeral home, crematory or cemetery

  • To honor the wishes of the family and to serve all families with respect, understanding and confidentiality

  • To protect and preserve all interment sites and relevant historical data entrusted to us

  • To be guided by the spirit and letter of all applicable laws and regulations set by governing bodies with jurisdiction over our activities in the ownership, management and operation of a funeral home, crematory, cemetery or related endeavor

  • To be an educational resource and guide in standards relating to final pet death care options for our client families as well as our process partners

Click here to visit the Discussion Forum to comment on the Mission and Objectives.



Monthly column: Coleen Ellis in the Funeral Business Advisor

Members in the News: Claire Chew Gillenson (Venice, CA)

Click here to read the article

Members in the News: Coleen Ellis, CPLP (Greenwood, IN)

Click here to read the article

Members in the News: DeJohn Pet Services, DeJohn Funeral Home (Willoughby Hills, OH)

Click here to read the article.

PLPA Co-Chair Authors Book

PLPA Co-Chair Coleen Ellis has written a book, "Pet Parents: A Journey Through Unconditional Love and Grief," that is being published and sold through iUniverse. Ellis says "For the love of all of the pets that have touched our souls and changed our lives… this is for them. And, for the pet parents who want to honor the life that’s shared with these special pets." Find more information by clicking here.

PLPA/Members in the News: Rolling Acres Memorial Garden for Pets (Kansas City, MO)

Click here to read the article.